Commerce
This page contains guidance for parameter usage for commerce-related common tracking examples.
In this page
Indicates the user has viewed a product page.
| Parameter | Name | Syntax | Sample Value | Notes |
|---|---|---|---|---|
wt.ev |
Event Type | $ViewProduct |
wt.ev=$ViewProduct |
- Required - What does $ mean in the value for wt.ev? |
wt.tx_e |
Transaction Event | v |
wt.tx_e=v |
- Required for View Product within Behaviors - Required for View Product event in Recommendations* |
wt.pn_sku |
Product SKU | {SKUID} | wt.pn_sku=SKU07345-PN |
- Used with View Product within Behaviors - Used with View Product event in Recommendations* |
wt.cg_n |
Content Group | {CATEGORY} | wt.cg_n=accessories |
Used with View Product within Behaviors |
wt.cg_s |
Content Sub Group | {SUBCATEGORY} | wt.cg_s=shoes |
Used with View Product within Behaviors |
wt.product_name |
Product Name | {PRODUCTNAME} | wt.product_name=big trainers |
- |
wt.product_price |
Product Unit Price | {XX.XX} | wt.product_price=10.00 |
- |
wt.currency |
Currency | {CURRENCYCODE} | wt.currency=GBP |
- |
wt.si_p |
Scenario Step Name | {STEPNAME} | wt.si_p=View Product |
For Funnel Analysis within Analytics |
wt.si_x |
Scenario Step Number | {STEPNUMBER} | wt.si_x=1 |
For Funnel Analysis within Analytics |
wt.si_n |
Scenario Name | {SCENARIONAME} | wt.si_n=Commerce Flow |
For Funnel Analysis within Analytics |
wt.pn_id |
Product ID | {PRODUCTID} | wt.pn_id=232432 |
- Not necessary if your Product SKU (wt.pn_sku) values are the same - ‘;’ delimited list (by line item) |
wt.product_discount |
Product Discount | {XX.XX} | wt.product_discount=10.00 |
Discount per line item |
wt.pn_ma |
Product Manufacturer | {MANUFACTURER} | wt.pn_ma=acme |
- |
wt.product_variant |
Product Variant | {VARIANT} | wt.product_variant=green |
- |
*Additional configuration may be required for Recommendations depending on your use case. Please reach out to Oracle representative for more details.
Please see below for an example implementation using the Oracle CX Tag:
<script type="text/JavaScript">
(function(){
// Send Data
var cxDataObject = {
"wt.ev":"$ViewProduct", // required
"wt.tx_e":"v", // required for behavior
"wt.pn_sku":"SKU07345-PN", // used with behavior
"wt.cg_n":"accessories", // used with behavior
"wt.cg_s":"shoes", // used with behavior
"wt.product_name":"big trainers",
"wt.product_price":"10.00",
"wt.currency":"GBP",
"wt.si_p":"View Product",
"wt.si_x":"1",
"wt.si_n":"Cart Funnel",
"wt.pn_id":"232432",
"wt.pn_ma":"acme",
"wt.product_discount":"10.00",
"wt.product_variant":"green"
};
// DO NOT EDIT BELOW THIS LINE - ORA.view() (you may also use ORA.click() depending on your scenario)
window.ORA = window.ORA || {productReady: []};
ORA.productReady.push(['analytics', function(cxDataObject) {return function() {return ORA.view({"data": cxDataObject})}}(cxDataObject)]);
})();
</script>
Please see below for an example implementation using the Data Collection API (why would I use this?) on a webpage (ensuring you persist the visitor ID as wt.co_f in your API calls):
<script type="text/JavaScript">
(function() {
var xmlhttp = new XMLHttpRequest();
var url = "https://dc.oracleinfinity.io/v3/ACCOUNTGUID" // ACCOUNTGUID is your account GUID
var payload = {
"static": {
"wt.co_f": "d19aabf1-f402-4854-b890-be077afa1b89" // Visitor ID : Take value of 'id' from ORA_FPC cookie
},
"events": [{
"wt.dl": "0", // Denotes Page View (or "1" for a click)
"wt.es": document.domain + document.location.pathname, // URL
"wt.ssl": (document.location.protocol === "https:") ? "1" : "0", // Secure/non-secure
"dcsuri": document.location.pathname, // pathname
"domain": document.domain, // domain
"wt.ti": document.title, // page title
"wt.ev":"$ViewProduct", // required
"wt.tx_e": "v", // required for behavior
"wt.pn_sku": "SKU07345-PN", // used with behavior
"wt.cg_n": "accessories", // used with behavior
"wt.cg_s": "shoes",
"wt.product_name": "big trainers",
"wt.product_price": "10.00",
"wt.currency": "GBP",
"wt.si_p": "View Product",
"wt.si_x": "1",
"wt.si_n": "Cart Funnel",
"wt.pn_id": "232432",
"wt.pn_ma": "acme",
"wt.product_discount": "10.00",
"wt.product_variant": "green"
}]
};
xmlhttp.onreadystatechange = function() {
if (this.readyState == 4 && this.status == 200) {
window.console.log("post was successful, response was " + this.response);
} else if (this.readyState == 4 && this.status != 200) {
window.console.log("post was not successful, response was " + this.response);
}
};
xmlhttp.open("POST", url);
xmlhttp.setRequestHeader("Content-Type", "application/json");
xmlhttp.send(JSON.stringify(payload));
})();
</script>
Indicates the user has viewed a category page.
| Parameter | Name | Syntax | Sample Value | Notes |
|---|---|---|---|---|
wt.ev |
Event Type | $ViewCategory |
wt.ev=$ViewCategory |
- Required - What does $ mean in the value for wt.ev? |
wt.tx_e |
Transaction Event | c |
wt.tx_e=c |
- |
wt.cg_n |
Content Group | {CATEGORY} | wt.cg_n=accessories |
- |
wt.cg_s |
Content Sub Group | {SUBCATEGORY} | wt.cg_s=shoes |
- |
Please see below for an example implementation using the Oracle CX Tag:
<script type="text/JavaScript">
(function(){
// Send Data
var cxDataObject = {
"wt.ev":"$ViewCategory", // required
"wt.tx_e":"c",
"wt.cg_n": "accessories",
"wt.cg_s": "shoes"
};
// DO NOT EDIT BELOW THIS LINE - ORA.view() (you may also use ORA.click() depending on your scenario)
window.ORA = window.ORA || {productReady: []};
ORA.productReady.push(['analytics', function(cxDataObject) {return function() {return ORA.view({"data": cxDataObject})}}(cxDataObject)]);
})();
</script>
Please see below for an example implementation using the Data Collection API (why would I use this?) on a webpage (ensuring you persist the visitor ID as wt.co_f in your API calls):
<script type="text/JavaScript">
(function() {
var xmlhttp = new XMLHttpRequest();
var url = "https://dc.oracleinfinity.io/v3/ACCOUNTGUID" // ACCOUNTGUID is your account GUID
var payload = {
"static": {
"wt.co_f": "d19aabf1-f402-4854-b890-be077afa1b89" // Visitor ID : Take value of 'id' from ORA_FPC cookie
},
"events": [{
"wt.dl": "0", // Denotes Page View (or "1" for a click)
"wt.es": document.domain + document.location.pathname, // URL
"wt.ssl": (document.location.protocol === "https:") ? "1" : "0", // Secure/non-secure
"dcsuri": document.location.pathname, // pathname
"domain": document.domain, // domain
"wt.ti": document.title, // page title
"wt.ev":"$ViewCategory", // required
"wt.tx_e": "v",
"wt.cg_n": "accessories",
"wt.cg_s": "shoes"
}]
};
xmlhttp.onreadystatechange = function() {
if (this.readyState == 4 && this.status == 200) {
window.console.log("post was successful, response was " + this.response);
} else if (this.readyState == 4 && this.status != 200) {
window.console.log("post was not successful, response was " + this.response);
}
};
xmlhttp.open("POST", url);
xmlhttp.setRequestHeader("Content-Type", "application/json");
xmlhttp.send(JSON.stringify(payload));
})();
</script>
Trigger upon addition of item(s) to cart.
| Parameter | Name | Syntax | Sample Value | Notes |
|---|---|---|---|---|
wt.ev |
Event Type | $AddProductToCart |
wt.ev=$AddProductToCart |
- Required - What does $ mean in the value for wt.ev? |
wt.tx_e |
Transaction Event | a |
wt.tx_e=a |
- Required for Add Product to Cart within Behaviors |
wt.pn_sku |
Product SKU | {SKUID(;SKUID2)} | wt.pn_sku=SKU07345-PN |
- Used with Add Product to Cart within Behaviors - ‘;’ delimited list (by line item) |
wt.cg_n |
Content Group | {CATEGORY(;CATEGORY2)} | wt.cg_n=accessories |
- Used with Add Product to Cart within Behaviors - ‘;’ delimited list (by line item) |
wt.cg_s |
Content Sub Group | {SUBCATEGORY(;SUBCATEGORY2)} | wt.cg_s=shoes |
Used with Add Product to Cart within Behaviors - ‘;’ delimited list (by line item) |
wt.product_name |
Product Name | {PRODNAME(;PRODNAME2)} | wt.product_name=big trainers |
- ‘;’ delimited list (by line item) |
wt.product_price |
Product Unit Price | {XX.XX(;XX.XX)} | wt.product_price=10.00 |
- ‘;’ delimited list (by line item) |
wt.tx_u |
Units | {QUANTITY(;QUANTITY2)} | wt.tx_u=2 |
- ‘;’ delimited list (by line item) |
wt.tx_s |
*Transaction Subtotal * | {LINEITEMPRICE(;LINEITEMPRICE2)} | wt.tx_s=20.00 |
- (wt.tx_u * wt.product_price per line item) - ‘;’ delimited list (by line item) |
wt.currency |
Currency | {CURRENCYCODE} | wt.currency=GBP |
- |
wt.pn_id |
Product ID | {PRODUCTID} | wt.pn_id=232432 |
- Not necessary if your Product SKU (wt.pn_sku) values are the same - ‘;’ delimited list (by line item) |
wt.si_p |
Scenario Step Name | {STEPNAME} | wt.si_p=Add Product to Cart |
For Funnel Analysis within Analytics |
wt.si_x |
Scenario Step Number | {STEPNUMBER} | wt.si_x=2 |
For Funnel Analysis within Analytics |
wt.si_n |
Scenario Name | {SCENARIONAME} | wt.si_n=Commerce Flow |
For Funnel Analysis within Analytics |
wt.tx_cartid |
Cart ID | {Cart ID} | wt.tx_cartid=58123435 |
- |
wt.product_discount |
Product Discount | {XX.XX(;XX.XX)} | wt.product_discount=10.00 |
- Discount per line item |
wt.pn_ma- ‘;’ delimited list (by line item) |
Product Manufacturer | {MANUFACTURER(;MANUFACTURER2)} | wt.pn_ma=acme |
‘;’ delimited list (by line item) |
wt.product_variant |
Product Variant | {VARIANT(;VARIANT2)} | wt.product_variant=green |
‘;’ delimited list (by line item) |
Please see below for an example implementation using the Oracle CX Tag:
<script>
(function(){
// Send Data
var cxDataObject = {
"wt.ev":"$AddProductToCart", // required
"wt.tx_e":"a", // required for behavior
"wt.pn_sku":"SKU07345-PN", // used with behavior
"wt.cg_n":"accessories", // used with behavior
"wt.cg_s":"shoes", // used with behavior
"wt.product_name":"big trainers",
"wt.tx_u":"2",
"wt.product_price":"10.00",
"wt.tx_s":"20.00",
"wt.pn_id":"232432",
"wt.currency":"GBP",
"wt.tx_cartid":"58123435",
"wt.si_p":"Add Product to Cart",
"wt.si_x":"2",
"wt.si_n":"Cart Funnel",
"wt.pn_ma":"acme",
"wt.product_variant":"green",
"wt.product_discount":"0.00"
};
// DO NOT EDIT BELOW THIS LINE - ORA.click()
window.ORA = window.ORA || {productReady: []};
ORA.productReady.push(['analytics', function(cxDataObject) {return function() {return ORA.click({"data": cxDataObject})}}(cxDataObject)]);
})();
</script>
Please see below for an example implementation using the Data Collection API (why would I use this?) on a webpage (ensuring you persist the visitor ID as wt.co_f in your API calls):
<script>
(function() {
var xmlhttp = new XMLHttpRequest();
var url = "https://dc.oracleinfinity.io/v3/ACCOUNTGUID" // ACCOUNTGUID is your account GUID
var payload = {
"static": {
"wt.co_f": "d19aabf1-f402-4854-b890-be077afa1b89" // Visitor ID : Take value of 'id' from ORA_FPC cookie
},
"events": [{
"wt.dl": "1", // Denotes Click
"dcsuri": document.location.pathname, // pathname
"domain": document.domain, // domain
"wt.ti": document.title, // page title
"wt.es": document.domain + document.location.pathname, // URL
"wt.ssl": (document.location.protocol === "https:") ? "1" : "0", // Secure/non-secure
"wt.ev":"$AddProductToCart", // required
"wt.tx_e": "a", // required for behavior
"wt.pn_sku": "SKU07345-PN", // used with behavior
"wt.cg_n": "accessories", // used with behavior
"wt.cg_s": "shoes", // used with behavior
"wt.product_name": "big trainers",
"wt.tx_u": "2",
"wt.product_price": "10.00",
"wt.tx_s": "20.00",
"wt.currency": "GBP",
"wt.pn_id": "232432",
"wt.tx_cartid": "58123435",
"wt.si_p": "Add Product to Cart",
"wt.si_x": "2",
"wt.si_n": "Cart Funnel",
"wt.pn_ma": "acme",
"wt.product_variant": "green",
"wt.product_discount": "0.00"
}]
};
xmlhttp.onreadystatechange = function() {
if (this.readyState == 4 && this.status == 200) {
window.console.log("post was successful, response was " + this.response);
} else if (this.readyState == 4 && this.status != 200) {
window.console.log("post was not successful, response was " + this.response);
}
};
xmlhttp.open("POST", url);
xmlhttp.setRequestHeader("Content-Type", "application/json");
xmlhttp.send(JSON.stringify(payload));
})();
</script>
Trigger upon removal of item(s) from cart.
| Parameter | Name | Syntax | Sample Value | Notes |
|---|---|---|---|---|
wt.ev |
Event Type | $RemoveProductFromCart |
wt.ev=$RemoveProductFromCart |
- Required - What does $ mean in the value for wt.ev? |
wt.tx_e |
Transaction Event | r |
wt.tx_e=r |
- Required |
wt.pn_sku |
Product SKU | {SKUID(;SKUID2)} | wt.pn_sku=SKU07345-PN |
- ‘;’ delimited list (by line item) |
wt.cg_n |
Content Group | {CATEGORY(;CATEGORY2)} | wt.cg_n=accessories |
- ‘;’ delimited list (by line item) |
wt.cg_s |
Content Sub Group | {SUBCATEGORY(;SUBCATEGORY2)} | wt.cg_s=shoes |
- ‘;’ delimited list (by line item) |
wt.product_name |
Product Name | {PRODNAME(;PRODNAME2)} | wt.product_name=big trainers |
- ‘;’ delimited list (by line item) |
wt.product_price |
Product Unit Price | {XX.XX(;XX.XX)} | wt.product_price=10.00 |
- ‘;’ delimited list (by line item) |
wt.tx_u |
Units | {QUANTITY(;QUANTITY2)} | wt.tx_u=2 |
- ‘;’ delimited list (by line item) |
wt.tx_s |
*Transaction Subtotal * | {LINEITEMPRICE(;LINEITEMPRICE2)} | wt.tx_s=20.00 |
- (wt.tx_u * wt.product_price per line item) - ‘;’ delimited list (by line item) |
wt.currency |
Currency | {CURRENCYCODE} | wt.currency=GBP |
- |
wt.pn_id |
Product ID | {PRODUCTID} | wt.pn_id=232432 |
- Not necessary if your Product SKU (wt.pn_sku) values are the same - ‘;’ delimited list (by line item) |
wt.tx_cartid |
Cart ID | {Cart ID} | wt.tx_cartid=58123435 |
- |
wt.product_discount |
Product Discount | {XX.XX(;XX.XX)} | wt.product_discount=10.00 |
- Discount per line item - ‘;’ delimited list (by line item) |
wt.pn_ma |
Product Manufacturer | {MANUFACTURER(;MANUFACTURER2)} | wt.pn_ma=acme |
‘;’ delimited list (by line item) |
wt.product_variant |
Product Variant | {VARIANT(;VARIANT2)} | wt.product_variant=green |
‘;’ delimited list (by line item) |
Please see below for an example implementation using the Oracle CX Tag:
<script>
(function(){
// Send Data
var cxDataObject = {
"wt.ev":"$RemoveProductFromCart", // required
"wt.tx_e":"r", // required
"wt.pn_sku":"SKU07345-PN",
"wt.cg_n":"accessories",
"wt.cg_s":"shoes",
"wt.product_name":"big trainers",
"wt.tx_u":"2",
"wt.product_price":"10.00",
"wt.tx_s":"20.00",
"wt.currency":"GBP",
"wt.tx_cartid":"58123435",
"wt.pn_id":"232432",
"wt.pn_ma":"acme",
"wt.product_variant":"green",
"wt.product_discount":"0.00"
};
// DO NOT EDIT BELOW THIS LINE - ORA.click()
window.ORA = window.ORA || {productReady: []};
ORA.productReady.push(['analytics', function(cxDataObject) {return function() {return ORA.click({"data": cxDataObject})}}(cxDataObject)]);
})();
</script>
Please see below for an example implementation using the Data Collection API (why would I use this?) on a webpage (ensuring you persist the visitor ID as wt.co_f in your API calls):
<script>
(function() {
var xmlhttp = new XMLHttpRequest();
var url = "https://dc.oracleinfinity.io/v3/ACCOUNTGUID" // where ACCOUNTGUID is your account GUID
var payload = {
"static": {
"wt.co_f": "d19aabf1-f402-4854-b890-be077afa1b89" // Visitor ID : Take value of 'id' from ORA_FPC cookie
},
"events": [{
"wt.dl": "1", // Denotes Click
"dcsuri": document.location.pathname, // pathname
"domain": document.domain, // domain
"wt.ti": document.title, // page title
"wt.es": document.domain + document.location.pathname, // URL
"wt.ssl": (document.location.protocol === "https:") ? "1" : "0", // Secure/non-secure
"wt.ev":"$RemoveProductFromCart", // required
"wt.tx_e": "r",
"wt.pn_sku": "SKU07345-PN",
"wt.cg_n": "accessories",
"wt.cg_s": "shoes",
"wt.product_name": "big trainers",
"wt.tx_u": "2",
"wt.product_price": "10.00",
"wt.tx_s": "20.00",
"wt.currency": "GBP",
"wt.pn_id": "232432",
"wt.tx_cartid": "58123435",
"wt.pn_ma": "acme",
"wt.product_variant": "green",
"wt.product_discount": "0.00"
}]
};
xmlhttp.onreadystatechange = function() {
if (this.readyState == 4 && this.status == 200) {
window.console.log("post was successful, response was " + this.response);
} else if (this.readyState == 4 && this.status != 200) {
window.console.log("post was not successful, response was " + this.response);
}
};
xmlhttp.open("POST", url);
xmlhttp.setRequestHeader("Content-Type", "application/json");
xmlhttp.send(JSON.stringify(payload));
})();
</script>
Trigger upon view of cart.
| Parameter | Name | Syntax | Sample Value | Notes |
|---|---|---|---|---|
wt.ev |
Event Type | $ViewShoppingCartItems |
wt.ev=$ViewShoppingCartItems |
- Required for View shopping cart items Behavior - What does $ mean in the value for wt.ev? |
wt.tx_cartid |
Cart ID | {Cart ID} | wt.tx_cartid=58123435 |
- Used with View shopping cart items Behavior |
wt.tx_e |
Transaction Event | vc |
wt.tx_e=vc |
- |
wt.currency |
Currency | {CURRENCYCODE} | wt.currency=GBP |
- |
wt.cart_subtotal |
Cart Subtotal | {XX.XX} | wt.cart_subtotal=105.00 |
- |
wt.cart_total |
Cart Total | {XX.XX} | wt.cart_total=116.00 |
Cart Total must match sum of Transaction Subtotal (wt.tx_s) |
wt.cart_tax |
Cart Tax | {XX.XX} | wt.cart_tax=10.00 |
- |
wt.cart_shipping |
Cart Shipping | {XX.XX} | wt.cart_shipping=1.00 |
- |
wt.cart_discount |
Cart Discount | {XX.XX} | wt.cart_discount=4.00 |
Discount for entire cart |
wt.pn_sku |
Product SKU | {SKUID(;SKUID2)} | wt.pn_sku=SKU1;SKU3;SKU9 |
- ‘;’ delimited list (by line item) |
wt.product_name |
Product Name | {PRODNAME(;PRODNAME2)} | wt.product_name=big trainers;big dress;stripey socks |
- ‘;’ delimited list (by line item) |
wt.tx_u |
Units | {QUANTITY(;QUANTITY2)} | wt.tx_u=1;4;3 |
- ‘;’ delimited list (by line item) |
wt.product_price |
Product Unit Price | {XX.XX(;XX.XX)} | wt.product_price=10.00;20.00;5.00 |
- ‘;’ delimited list (by line item) |
wt.tx_s |
*Transaction Subtotal * | {LINEITEMPRICE(;LINEITEMPRICE2)} | wt.tx_s=10.00;80.00;15.00 |
- (wt.tx_u * wt.product_price per line item) - ‘;’ delimited list (by line item) |
wt.cg_n |
Content Group | {CATEGORY(;CATEGORY2)} | wt.cg_n=accessories;womens;accessories |
- ‘;’ delimited list (by line item) |
wt.cg_s |
Content Sub Group | {SUBCATEGORY(;SUBCATEGORY2)} | wt.cg_s=shoes;dresses;socks |
- ‘;’ delimited list (by line item) |
wt.pn_id |
Product ID | {PRODUCTID} | wt.pn_id=232432;23423;32123 |
- Not necessary if your Product SKU (wt.pn_sku) values are the same - ‘;’ delimited list (by line item) |
wt.si_p |
Scenario Step Name | {STEPNAME} | wt.si_p=View Shopping Cart Items |
For Funnel Analysis within Analytics |
wt.si_x |
Scenario Step Number | {STEPNUMBER} | wt.si_x=3 |
For Funnel Analysis within Analytics |
wt.si_n |
Scenario Name | {SCENARIONAME} | wt.si_n=Commerce Flow |
For Funnel Analysis within Analytics |
wt.cart_coupon |
Cart Coupon | {COUPON CODE} | wt.cart_coupon=SPRINGDISCOUNT |
- |
wt.product_discount |
Product Discount | {XX.XX(;XX.XX)} | wt.product_discount=0.00;4.00;0.00 |
- Discount per line item - ‘;’ delimited list (by line item) |
wt.pn_ma |
Product Manufacturer | {MANUFACTURER(;MANUFACTURER2)} | wt.pn_ma=acme;fudd;acme |
- ‘;’ delimited list (by line item) |
wt.product_variant |
Product Variant | {VARIANT(;VARIANT2)} | wt.product_variant=green;grey;stripey |
- ‘;’ delimited list (by line item) |
*Additional configuration may be required for Recommendations depending on your use case. Please reach out to Oracle representative for more details.
Please see below for an example implementation using the Oracle CX Tag:
<script>
(function(){
// Send Data
var cxDataObject = {
"wt.ev":"$ViewShoppingCartItems", // required for behavior
"wt.tx_cartid":"58123435", // used with behavior
"wt.tx_e":"vc",
"wt.cart_subtotal":"105.00",
"wt.cart_total":"116.00",
"wt.cart_tax":"10.00",
"wt.cart_shipping":"1.00",
"wt.cart_discount":"4.00",
"wt.currency":"GBP",
"wt.pn_sku":"SKU1;SKU3;SKU9",
"wt.product_name":"big trainers;big dress;stripey socks",
"wt.tx_u":"1;4;3",
"wt.product_price":"10.00;20.00;5.00",
"wt.tx_s":"10.00;80.00;15.00",
"wt.cg_n":"accessories;womens;accessories",
"wt.cg_s":"shoes;dresses;socks",
"wt.pn_id":"232432;23423;32123",
"wt.si_p":"View Shopping Cart Items",
"wt.si_x":"3",
"wt.si_n":"Cart Funnel",
"wt.cart_coupon":"SPRINGDISCOUNT",
"wt.product_discount":"0.00;1.00;0.00",
"wt.pn_ma":"acme;fudd;acme",
"wt.product_variant":"green;grey;stripey"
};
// DO NOT EDIT BELOW THIS LINE - ORA.view() (you may also use ORA.click() depending on your scenario)
window.ORA = window.ORA || {productReady: []};
ORA.productReady.push(['analytics', function(cxDataObject) {return function() {return ORA.view({"data": cxDataObject})}}(cxDataObject)]);
})();
</script>
Please see below for an example implementation using the Data Collection API (why would I use this?) on a webpage (ensuring you persist the visitor ID as wt.co_f in your API calls):
<script>
(function() {
var xmlhttp = new XMLHttpRequest();
var url = "https://dc.oracleinfinity.io/v3/ACCOUNTGUID" // where ACCOUNTGUID is your account GUID
var payload = {
"static": {
"wt.co_f": "d19aabf1-f402-4854-b890-be077afa1b89" // Visitor ID : Take value of 'id' from ORA_FPC cookie
},
"events": [{
"wt.dl": "0", // Denotes Page View (or "1" for a click)
"dcsuri": document.location.pathname, // pathname
"domain": document.domain, // domain
"wt.ti": document.title, // page title
"wt.es": document.domain + document.location.pathname, // URL
"wt.ssl": (document.location.protocol === "https:") ? "1" : "0", // Secure/non-secure
"wt.ev": "$ViewShoppingCartItems", // required for behavior
"wt.tx_cartid": "58123435", // used with behavior
"wt.tx_e": "vc",
"wt.currency": "GBP",
"wt.cart_coupon": "SPRINGDISCOUNT",
"wt.cart_subtotal": "105.00",
"wt.cart_total": "116.00",
"wt.cart_tax": "10.00",
"wt.cart_shipping": "1.00",
"wt.cart_discount": "4.00",
"wt.product_name": "big trainers;big dress;stripey socks",
"wt.pn_sku": "SKU1;SKU3;SKU9",
"wt.tx_u": "1;4;3",
"wt.product_price": "10.00;20.00;5.00",
"wt.tx_s": "10.00;80.00;15.00",
"wt.cg_n": "accessories;womens;accessories",
"wt.cg_s": "shoes;dresses;socks",
"wt.si_p": "View Shopping Cart Items",
"wt.si_x": "3",
"wt.si_n": "Cart Funnel",
"wt.pn_id": "232432;23423;32123",
"wt.product_discount": "0.00;1.00;0.00",
"wt.pn_ma": "acme;fudd;acme",
"wt.product_variant": "green;grey;stripey"
}]
};
xmlhttp.onreadystatechange = function() {
if (this.readyState == 4 && this.status == 200) {
window.console.log("post was successful, response was " + this.response);
} else if (this.readyState == 4 && this.status != 200) {
window.console.log("post was not successful, response was " + this.response);
}
};
xmlhttp.open("POST", url);
xmlhttp.setRequestHeader("Content-Type", "application/json");
xmlhttp.send(JSON.stringify(payload));
})();
</script>
Upon load of checkout page.
| Parameter | Name | Syntax | Sample Value | Notes |
|---|---|---|---|---|
wt.ev |
Event Type | $Checkout |
wt.ev=$Checkout |
- Required - What does $ mean in the value for wt.ev? |
wt.tx_e |
Transaction Event | co |
wt.tx_e=co |
- |
wt.currency |
Currency | {CURRENCYCODE} | wt.currency=GBP |
- |
wt.tx_cartid |
Cart ID | {Cart ID} | wt.tx_cartid=58123435 |
- |
wt.cart_subtotal |
Cart Subtotal | {XX.XX} | wt.cart_subtotal=105.00 |
- |
wt.cart_total |
Cart Total | {XX.XX} | wt.cart_total=116.00 |
Cart Total must match sum of Transaction Subtotal (wt.tx_s) |
wt.cart_tax |
Cart Tax | {XX.XX} | wt.cart_tax=10.00 |
- |
wt.cart_shipping |
Cart Shipping | {XX.XX} | wt.cart_shipping=1.00 |
- |
wt.cart_discount |
Cart Discount | {XX.XX} | wt.cart_discount=4.00 |
Discount for entire cart |
wt.pn_sku |
Product SKU | {SKUID(;SKUID2)} | wt.pn_sku=SKU1;SKU3;SKU9 |
- Used with Add Product to Cart within Behaviors - ‘;’ delimited list (by line item) |
wt.product_name |
Product Name | {PRODNAME(;PRODNAME2)} | wt.product_name=big trainers;big dress;stripey socks |
- ‘;’ delimited list (by line item) |
wt.tx_u |
Units | {QUANTITY(;QUANTITY2)} | wt.tx_u=1;4;3 |
- ‘;’ delimited list (by line item) |
wt.product_price |
Product Unit Price | {XX.XX(;XX.XX)} | wt.product_price=10.00;20.00;5.00 |
- ‘;’ delimited list (by line item) |
wt.tx_s |
*Transaction Subtotal * | {LINEITEMPRICE(;LINEITEMPRICE2)} | wt.tx_s=10.00;80.00;15.00 |
- (wt.tx_u * wt.product_price per line item) - ‘;’ delimited list (by line item) |
wt.cg_n |
Content Group | {CATEGORY(;CATEGORY2)} | wt.cg_n=accessories;womens;accessories |
- ‘;’ delimited list (by line item) |
wt.cg_s |
Content Sub Group | {SUBCATEGORY(;SUBCATEGORY2)} | wt.cg_s=shoes;dresses;socks |
- ‘;’ delimited list (by line item) |
wt.pn_id |
Product ID | {PRODUCTID} | wt.pn_id=232432;23423;32123 |
- Not necessary if your Product SKU (wt.pn_sku) values are the same - ‘;’ delimited list (by line item) |
wt.si_p |
Scenario Step Name | {STEPNAME} | wt.si_p=Checkout |
For Funnel Analysis within Analytics |
wt.si_x |
Scenario Step Number | {STEPNUMBER} | wt.si_x=4 |
For Funnel Analysis within Analytics |
wt.si_n |
Scenario Name | {SCENARIONAME} | wt.si_n=Commerce Flow |
For Funnel Analysis within Analytics |
wt.cart_coupon |
Cart Coupon | {COUPON CODE} | wt.cart_coupon=SPRINGDISCOUNT |
- |
wt.product_discount |
Product Discount | {XX.XX(;XX.XX)} | wt.product_discount=0.00;4.00;0.00 |
- Discount per line item - ‘;’ delimited list (by line item) |
wt.pn_ma |
Product Manufacturer | {MANUFACTURER(;MANUFACTURER2)} | wt.pn_ma=acme;fudd;acme |
- ‘;’ delimited list (by line item) |
wt.product_variant |
Product Variant | {VARIANT(;VARIANT2)} | wt.product_variant=green;grey;stripey |
- ‘;’ delimited list (by line item) |
Please see below for an example implementation using the Oracle CX Tag:
<script>
(function(){
// Send Data
var cxDataObject = {
"wt.tx_e":"co",
"wt.tx_cartid":"58123435",
"wt.currency":"GBP",
"wt.cart_coupon":"SPRINGDISCOUNT",
"wt.cart_subtotal":"105.00",
"wt.cart_total":"116.00",
"wt.cart_tax":"10.00",
"wt.cart_shipping":"1.00",
"wt.cart_discount":"4.00",
"wt.pn_sku":"SKU1;SKU3;SKU9",
"wt.product_name":"big trainers;big dress;stripey socks",
"wt.tx_u":"1;4;3",
"wt.product_price":"10.00;20.00;5.00",
"wt.tx_s":"10.00;80.00;15.00",
"wt.cg_n":"accessories;womens;accessories",
"wt.cg_s":"shoes;dresses;socks",
"wt.si_p":"Checkout",
"wt.si_x":"4",
"wt.si_n":"Cart Funnel",
"wt.pn_id":"232432;23423;32123",
"wt.product_discount":"",
"wt.product_discount":"0.00;1.00;0.00",
"wt.pn_ma":"acme;fudd;acme",
"wt.product_variant":"green;grey;stripey"
};
// DO NOT EDIT BELOW THIS LINE - ORA.view() (you may also use ORA.click() depending on your scenario)
window.ORA = window.ORA || {productReady: []};
ORA.productReady.push(['analytics', function(cxDataObject) {return function() {return ORA.view({"data": cxDataObject})}}(cxDataObject)]);
})();
</script>
Please see below for an example implementation using the Data Collection API (why would I use this?) on a webpage (ensuring you persist the visitor ID as wt.co_f in your API calls):
<script>
(function() {
var xmlhttp = new XMLHttpRequest();
var url = "https://dc.oracleinfinity.io/v3/ACCOUNTGUID" // where ACCOUNTGUID is your account GUID
var payload = {
"static": {
"wt.co_f": "d19aabf1-f402-4854-b890-be077afa1b89" // Visitor ID : Take value of 'id' from ORA_FPC cookie
},
"events": [{
"wt.dl": "0", // Denotes Page View (or "1" for a click)
"dcsuri": document.location.pathname, // pathname
"domain": document.domain, // domain
"wt.ti": document.title, // page title
"wt.es": document.domain + document.location.pathname, // URL
"wt.ssl": (document.location.protocol === "https:") ? "1" : "0", // Secure/non-secure
"wt.tx_e": "co",
"wt.tx_cartid": "58123435",
"wt.currency": "GBP",
"wt.cart_coupon": "SPRINGDISCOUNT",
"wt.cart_subtotal": "105.00",
"wt.cart_total": "116.00",
"wt.cart_tax": "10.00",
"wt.cart_shipping": "1.00",
"wt.cart_discount": "4.00",
"wt.pn_sku": "SKU1;SKU3;SKU9",
"wt.product_name": "big trainers;big dress;stripey socks",
"wt.tx_u": "1;4;3",
"wt.product_price": "10.00;20.00;5.00",
"wt.tx_s": "10.00;80.00;15.00",
"wt.cg_n": "accessories;womens;accessories",
"wt.cg_s": "shoes;dresses;socks",
"wt.si_p": "Checkout",
"wt.si_x": "4",
"wt.si_n": "Cart Funnel",
"wt.pn_id": "232432;23423;32123",
"wt.product_discount": "",
"wt.product_discount": "0.00;1.00;0.00",
"wt.pn_ma": "acme;fudd;acme",
"wt.product_variant": "green;grey;stripey"
}]
};
xmlhttp.onreadystatechange = function() {
if (this.readyState == 4 && this.status == 200) {
window.console.log("post was successful, response was " + this.response);
} else if (this.readyState == 4 && this.status != 200) {
window.console.log("post was not successful, response was " + this.response);
}
};
xmlhttp.open("POST", url);
xmlhttp.setRequestHeader("Content-Type", "application/json");
xmlhttp.send(JSON.stringify(payload));
})();
</script>
Upon order confirmation page of product purchase.
| Parameter | Name | Syntax | Sample Value | Notes |
|---|---|---|---|---|
wt.ev |
Event Type | $Purchase |
wt.ev=$Purchase |
- Required - What does $ mean in the value for wt.ev? |
wt.tx_e |
Transaction Event | p |
wt.tx_e=p |
- Required for Purchase product within Behaviors - Required for Purchase event in Recommendations* |
wt.pn_sku |
Product SKU | {SKUID(;SKUID2)} | wt.pn_sku=SKU1;SKU3;SKU9 |
- Used with Purchase product within Behaviors - Used with Purchase event in Recommendations* - ‘;’ delimited list (by line item) |
wt.cg_n |
Content Group | {CATEGORY(;CATEGORY2)} | wt.cg_n=accessories;womens;accessories |
- Used with Purchase product within Behaviors - ‘;’ delimited list (by line item) |
wt.cg_s |
Content Sub Group | {SUBCATEGORY(;SUBCATEGORY2)} | wt.cg_s=shoes;dresses;socks |
- Used with Purchase product within Behaviors - ‘;’ delimited list (by line item) |
wt.product_name |
Product Name | {PRODNAME(;PRODNAME2)} | wt.product_name=big trainers;big dress;stripey socks |
- ‘;’ delimited list (by line item) |
wt.pn_id |
Product ID | {PRODUCTID} | wt.pn_id=232432;23423;32123 |
- Not necessary if your Product SKU (wt.pn_sku) values are the same - ‘;’ delimited list (by line item) |
wt.product_price |
Product Unit Price | {XX.XX(;XX.XX)} | wt.product_price=10.00;20.00;5.00 |
- ‘;’ delimited list (by line item) |
wt.tx_u |
Units | {QUANTITY(;QUANTITY2)} | wt.tx_u=1;4;3 |
- ‘;’ delimited list (by line item) |
wt.tx_s |
*Transaction Subtotal * | {LINEITEMPRICE(;LINEITEMPRICE2)} | wt.tx_s=10.00;80.00;15.00 |
- (wt.tx_u * wt.product_price per line item) - ‘;’ delimited list (by line item) |
wt.email_sha256 |
SHA-256 Hashed Email Address | {SHA-256 HASHED EMAIL ADDRESS} | wt.email_sha256=588833DBA4CCAE4E7A33ADFA7F3F965073A4F3E4D05B5C2935BD642D22107247 |
Allows Actions to work with Connections requiring person-level identification (for example, Oracle Responsys)** |
wt.dcsvid |
External Visitor Parameter*** | {YOUR EXTERNAL-LEVEL IDENTIFIER} | wt.dcsvid=MYCUSTOMERID123 |
Allows Actions to work with Connections requiring person-level identification (for example, Oracle Responsys)** |
wt.currency |
Currency | {CURRENCYCODE} | wt.currency=GBP |
- |
wt.tx_cartid |
Cart ID | {Cart ID} | wt.tx_cartid=58123435 |
- |
wt.tx_id |
Invoice Date | {mm/dd/yyyy} | wt.tx_id=12/25/2021 |
- |
wt.tx_it |
Invoice Time | {hh:mm:ss} | wt.tx_it=23:58:10 |
- |
wt.tx_i |
Invoice Number | {Invoice/Order ID} | wt.tx_i=132432ASP34 |
- |
wt.currency |
Currency | {CURRENCYCODE} | wt.currency=GBP |
- |
wt.cart_coupon |
Cart Coupon | {COUPON CODE} | wt.cart_coupon=SPRINGDISCOUNT |
- |
wt.cart_subtotal |
Cart Subtotal | {XX.XX} | wt.cart_subtotal=105.00 |
- |
wt.cart_total |
Cart Total | {XX.XX} | wt.cart_total=116.00 |
Cart Total must match sum of Transaction Subtotal (wt.tx_s) |
wt.cart_tax |
Cart Tax | {XX.XX} | wt.cart_tax=10.00 |
- |
wt.cart_shipping |
Cart Shipping | {XX.XX} | wt.cart_shipping=1.00 |
- |
wt.cart_discount |
Cart Discount | {XX.XX} | wt.cart_discount=4.00 |
Discount for entire cart |
wt.si_p |
Scenario Step Name | {STEPNAME} | wt.si_p=Purchase |
For Funnel Analysis within Analytics |
wt.si_x |
Scenario Step Number | {STEPNUMBER} | wt.si_x=5 |
For Funnel Analysis within Analytics |
wt.si_n |
Scenario Name | {SCENARIONAME} | wt.si_n=Commerce Flow |
For Funnel Analysis within Analytics |
wt.si_cs |
Conversion Name | 1 |
wt.si_cs=1 |
For Funnel Analysis within Analytics |
wt.cart_coupon |
Cart Coupon | {COUPON CODE} | wt.cart_coupon=SPRINGDISCOUNT |
- |
wt.product_discount |
Product Discount | {XX.XX(;XX.XX)} | wt.product_discount=0.00;4.00;0.00 |
- Discount per line item - ‘;’ delimited list (by line item) |
wt.pn_ma |
Product Manufacturer | {MANUFACTURER(;MANUFACTURER2)} | wt.pn_ma=acme;fudd;acme |
- ‘;’ delimited list (by line item) |
wt.product_variant |
Product Variant | {VARIANT(;VARIANT2)} | wt.product_variant=green;grey;stripey |
- ‘;’ delimited list (by line item) |
*Additional configuration may be required for Recommendations depending on your use case. Please reach out to Oracle representative for more details.
**See User-Identifiers.
***External Visitor Parameters can be set for any identifier (for example, your customer ID).
Please see below for an example implementation using the Oracle CX Tag:
<script>
(function(){
// Send Data
var cxDataObject = {
"wt.ev":"$Purchase", // required
"wt.tx_e":"p", // required for behavior
"wt.pn_sku":"SKU1;SKU3;SKU9", // used with behavior
"wt.cg_n":"accessories;womens;accessories", // used with behavior
"wt.cg_s":"shoes;dresses;socks", // used with behavior
"wt.tx_s":"10.00;80.00;15.00", // used with behavior
"wt.tx_u":"1;4;3", // used with behavior
"wt.product_price":"10.00;20.00;5.00",
"wt.product_name":"big trainers;big dress;stripey socks",
"wt.pn_id":"232432;23423;32123",
"wt.email_sha256":"588833DBA4CCAE4E7A33ADFA7F3F965073A4F3E4D05B5C2935BD642D22107247",
"wt.dcsvid":"MYCUSTOMERID123",
"wt.tx_cartid":"58123435",
"wt.tx_id":"12/25/2021",
"wt.tx_it":"23:58:10",
"wt.tx_i":"132432ASP34",
"wt.currency":"GBP",
"wt.cart_coupon":"SPRINGDISCOUNT",
"wt.cart_subtotal":"105.00",
"wt.cart_total":"116.00",
"wt.cart_tax":"10.00",
"wt.cart_shipping":"1.00",
"wt.cart_discount":"4.00",
"wt.si_p":"Purchase",
"wt.si_x":"5",
"wt.si_n":"Cart Funnel",
"wt.si_cs":"1",
"wt.product_discount":"0.00;1.00;0.00",
"wt.pn_ma":"acme;fudd;acme",
"wt.product_variant":"green;grey;stripey"
};
// DO NOT EDIT BELOW THIS LINE - ORA.view() (you may also use ORA.click() depending on your scenario)
window.ORA = window.ORA || {productReady: []};
ORA.productReady.push(['analytics', function(cxDataObject) {return function() {return ORA.view({"data": cxDataObject})}}(cxDataObject)]);
})();
</script>
Please see below for an example implementation using the Data Collection API (why would I use this?) on a webpage (ensuring you persist the visitor ID as wt.co_f in your API calls):
<script>
(function() {
var xmlhttp = new XMLHttpRequest();
var url = "https://dc.oracleinfinity.io/v3/ACCOUNTGUID" // where ACCOUNTGUID is your account GUID
var payload = {
"static": {
"wt.co_f": "d19aabf1-f402-4854-b890-be077afa1b89" // Visitor ID : Take value of 'id' from ORA_FPC cookie
},
"events": [{
"wt.dl": "0", // Denotes Page View (or "1" for a click)
"dcsuri": document.location.pathname, // pathname
"domain": document.domain, // domain
"wt.ti": document.title, // page title
"wt.es": document.domain + document.location.pathname, // URL
"wt.ssl": (document.location.protocol === "https:") ? "1" : "0", // Secure/non-secure
"wt.ev":"$Purchase", // required
"wt.tx_e": "p", // required for behavior
"wt.pn_sku": "SKU1;SKU3;SKU9", // used with behavior
"wt.cg_n": "accessories;womens;accessories", // used with behavior
"wt.cg_s": "shoes;dresses;socks", // used with behavior
"wt.tx_u": "1;4;3", // used with behavior
"wt.tx_s": "10.00;80.00;15.00", // used with behavior
"wt.product_name": "big trainers;big dress;stripey socks",
"wt.product_price": "10.00;20.00;5.00",
"wt.dcsvid": "MYCUSTOMERID123",
"wt.tx_cartid": "58123435",
"wt.tx_id": "12/25/2021",
"wt.tx_it": "23:58:10",
"wt.tx_i": "132432ASP34",
"wt.currency": "GBP",
"wt.cart_coupon": "SPRINGDISCOUNT",
"wt.cart_subtotal": "105.00",
"wt.cart_total": "116.00",
"wt.cart_tax": "10.00",
"wt.cart_shipping": "1.00",
"wt.cart_discount": "4.00",
"wt.si_p": "Purchase",
"wt.si_x": "5",
"wt.si_n": "Cart Funnel",
"wt.si_cs": "1",
"wt.pn_id": "232432;23423;32123",
"wt.product_discount": "0.00;1.00;0.00",
"wt.pn_ma": "acme;fudd;acme",
"wt.product_variant": "green;grey;stripey"
}]
};
xmlhttp.onreadystatechange = function() {
if (this.readyState == 4 && this.status == 200) {
window.console.log("post was successful, response was " + this.response);
} else if (this.readyState == 4 && this.status != 200) {
window.console.log("post was not successful, response was " + this.response);
}
};
xmlhttp.open("POST", url);
xmlhttp.setRequestHeader("Content-Type", "application/json");
xmlhttp.send(JSON.stringify(payload));
})();
</script>
Checking the status of an order:
| Parameter | Name | Syntax | Sample Value | Notes |
|---|---|---|---|---|
wt.ev |
Event Type | $ViewOrderStatus |
wt.ev=$ViewOrderStatus |
- Required for View Order Status within Behaviors - What does $ mean in the value for wt.ev? |
wt.tx_i |
Invoice Number | {Invoice/Order ID} | wt.tx_i=132432ASP34 |
Used with View Order Status within Behaviors |
wt.email_sha256 |
SHA-256 Hashed Email Address | {SHA-256 HASHED EMAIL ADDRESS} | wt.email_sha256=588833DBA4CCAE4E7A33ADFA7F3F965073A4F3E4D05B5C2935BD642D22107247 |
Allows Actions to work with Connections requiring person-level identification (for example, Oracle Responsys)* |
wt.dcsvid |
External Visitor Parameter** | {YOUR EXTERNAL-LEVEL IDENTIFIER} | wt.dcsvid=MYCUSTOMERID123 |
Allows Actions to work with Connections requiring person-level identification (for example, Oracle Responsys)** |
*See User-Identifiers.
**External Visitor Parameters can be set for any identifier (for example, your customer ID).
Please see below for an example implementation using the Oracle CX Tag:
<script>
(function(){
// Send Data
var cxDataObject = {
"wt.ev":"$ViewOrderStatus", // required for behavior
"wt.tx_i":"132432ASP34", // used with behavior
"wt.email_sha256":"588833DBA4CCAE4E7A33ADFA7F3F965073A4F3E4D05B5C2935BD642D22107247",
"wt.dcsvid":"MYCUSTOMERID123"
};
// DO NOT EDIT BELOW THIS LINE - ORA.view() (you may also use ORA.click() depending on your scenario)
window.ORA = window.ORA || {productReady: []};
ORA.productReady.push(['analytics', function(cxDataObject) {return function() {return ORA.view({"data": cxDataObject})}}(cxDataObject)]);
})();
</script>
Please see below for an example implementation using the Data Collection API (why would I use this?) on a webpage (ensuring you persist the visitor ID as wt.co_f in your API calls):
<script>
(function() {
var xmlhttp = new XMLHttpRequest();
var url = "https://dc.oracleinfinity.io/v3/ACCOUNTGUID" // where ACCOUNTGUID is your account GUID
var payload = {
"static": {
"wt.co_f": "d19aabf1-f402-4854-b890-be077afa1b89" // Visitor ID : Take value of 'id' from ORA_FPC cookie
},
"events": [{
"wt.dl": "0", // Denotes Page View (or "1" for a click)
"dcsuri": document.location.pathname, // pathname
"domain": document.domain, // domain
"wt.ti": document.title, // page title
"wt.es": document.domain + document.location.pathname, // URL
"wt.ssl": (document.location.protocol === "https:") ? "1" : "0", // Secure/non-secure
"wt.ev": "$ViewOrderStatus", // required for behavior
"wt.tx_id": "12/25/2021", // used with behavior
"wt.email_sha256": "588833DBA4CCAE4E7A33ADFA7F3F965073A4F3E4D05B5C2935BD642D22107247",
"wt.dcsvid": "MYCUSTOMERID123"
}]
};
xmlhttp.onreadystatechange = function() {
if (this.readyState == 4 && this.status == 200) {
window.console.log("post was successful, response was " + this.response);
} else if (this.readyState == 4 && this.status != 200) {
window.console.log("post was not successful, response was " + this.response);
}
};
xmlhttp.open("POST", url);
xmlhttp.setRequestHeader("Content-Type", "application/json");
xmlhttp.send(JSON.stringify(payload));
})();
</script>
Trigger upon addition of item(s) to a wishlist.
| Parameter | Name | Syntax | Sample Value | Notes |
|---|---|---|---|---|
wt.ev |
Event Type | $AddProductToWishlist |
wt.ev=$AddProductToWishlist |
Required for Add Product to Wishlist within Behaviors - What does $ mean in the value for wt.ev? |
wt.pn_sku |
Product SKU | {SKUID(;SKUID2)} | wt.pn_sku=SKU07345-PN |
- Used with Add Product to Wishlist within Behaviors - ‘;’ delimited list (by line item) |
wt.cg_n |
Content Group | {CATEGORY(;CATEGORY2)} | wt.cg_n=accessories |
‘;’ delimited list (by line item) |
wt.cg_s |
Content Sub Group | {SUBCATEGORY(;SUBCATEGORY2)} | wt.cg_s=shoes |
‘;’ delimited list (by line item) |
wt.product_name |
Product Name | {PRODNAME(;PRODNAME2)} | wt.product_name=big trainers |
‘;’ delimited list (by line item) |
wt.product_price |
Product Unit Price | {XX.XX(;XX.XX)} | wt.product_price=10.00 |
‘;’ delimited list (by line item) |
wt.tx_u |
Units | {QUANTITY(;QUANTITY2)} | wt.tx_u=2 |
‘;’ delimited list (by line item) |
wt.tx_s |
*Transaction Subtotal * | {LINEITEMPRICE(;LINEITEMPRICE2)} | wt.tx_s=20.00 |
- (wt.tx_u * wt.product_price per line item) - ‘;’ delimited list (by line item) |
wt.currency |
Currency | {CURRENCYCODE} | wt.currency=GBP |
- |
wt.pn_id |
Product ID | {PRODUCTID} | wt.pn_id=232432 |
- Not necessary if your Product SKU (wt.pn_sku) values are the same - ‘;’ delimited list (by line item) |
wt.product_discount |
Product Discount | {XX.XX(;XX.XX)} | wt.product_discount=10.00 |
- Discount per line item -‘;’ delimited list (by line item) |
wt.pn_ma |
Product Manufacturer | {MANUFACTURER(;MANUFACTURER2)} | wt.pn_ma=acme |
‘;’ delimited list (by line item) |
wt.product_variant |
Product Variant | {VARIANT(;VARIANT2)} | wt.product_variant=green |
‘;’ delimited list (by line item) |
Please see below for an example implementation using the Oracle CX Tag:
<script>
(function(){
// Send Data
var cxDataObject = {
"wt.ev":"$AddProductToWishlist", // required for behavior
"wt.pn_sku":"SKU07345-PN", // used with behavior
"wt.cg_n":"accessories",
"wt.cg_s":"shoes",
"wt.currency":"GBP",
"wt.product_price":"10.00",
"wt.tx_s":"20.00",
"wt.tx_u":"2",
"wt.product_name":"big trainers",
"wt.pn_id":"232432",
"wt.pn_ma":"acme",
"wt.product_variant":"green",
"wt.product_discount":"0.00"
};
// DO NOT EDIT BELOW THIS LINE - ORA.click()
window.ORA = window.ORA || {productReady: []};
ORA.productReady.push(['analytics', function(cxDataObject) {return function() {return ORA.click({"data": cxDataObject})}}(cxDataObject)]);
})();
</script>
Please see below for an example implementation using the Data Collection API (why would I use this?) on a webpage (ensuring you persist the visitor ID as wt.co_f in your API calls):
<script>
(function() {
var xmlhttp = new XMLHttpRequest();
var url = "https://dc.oracleinfinity.io/v3/ACCOUNTGUID" // ACCOUNTGUID is your account GUID
var payload = {
"static": {
"wt.co_f": "d19aabf1-f402-4854-b890-be077afa1b89" // Visitor ID : Take value of 'id' from ORA_FPC cookie
},
"events": [{
"wt.dl": "1", // Denotes Click
"dcsuri": document.location.pathname, // pathname
"domain": document.domain, // domain
"wt.ti": document.title, // page title
"wt.es": document.domain + document.location.pathname, // URL
"wt.ssl": (document.location.protocol === "https:") ? "1" : "0", // Secure/non-secure
"wt.ev": "$AddProductToWishlist", // required for behavior
"wt.pn_sku": "SKU07345-PN", // used with behavior
"wt.cg_n": "accessories",
"wt.cg_s": "shoes",
"wt.currency": "GBP",
"wt.product_price": "10.00",
"wt.tx_s": "20.00",
"wt.tx_u": "2",
"wt.product_name": "big trainers",
"wt.pn_id": "232432",
"wt.pn_ma": "acme",
"wt.product_variant": "green",
"wt.product_discount": "0.00"
}]
};
xmlhttp.onreadystatechange = function() {
if (this.readyState == 4 && this.status == 200) {
window.console.log("post was successful, response was " + this.response);
} else if (this.readyState == 4 && this.status != 200) {
window.console.log("post was not successful, response was " + this.response);
}
};
xmlhttp.open("POST", url);
xmlhttp.setRequestHeader("Content-Type", "application/json");
xmlhttp.send(JSON.stringify(payload));
})();
</script>
Trigger upon addition of item(s) to a favourites list.
| Parameter | Name | Syntax | Sample Value | Notes |
|---|---|---|---|---|
wt.ev |
Event Type | $AddProductToFavorites |
wt.ev=$AddProductToFavorites |
Required for Add Product to Favourites within Behaviors - What does $ mean in the value for wt.ev? |
wt.pn_sku |
Product SKU | {SKUID(;SKUID2)} | wt.pn_sku=SKU07345-PN |
- Used with Add Product to Favourites within Behaviors - ‘;’ delimited list (by line item) |
wt.cg_n |
Content Group | {CATEGORY(;CATEGORY2)} | wt.cg_n=accessories |
‘;’ delimited list (by line item) |
wt.cg_s |
Content Sub Group | {SUBCATEGORY(;SUBCATEGORY2)} | wt.cg_s=shoes |
‘;’ delimited list (by line item) |
wt.product_name |
Product Name | {PRODNAME(;PRODNAME2)} | wt.product_name=big trainers |
‘;’ delimited list (by line item) |
wt.product_price |
Product Unit Price | {XX.XX(;XX.XX)} | wt.product_price=10.00 |
‘;’ delimited list (by line item) |
wt.tx_u |
Units | {QUANTITY(;QUANTITY2)} | wt.tx_u=2 |
‘;’ delimited list (by line item) |
wt.tx_s |
*Transaction Subtotal * | {LINEITEMPRICE(;LINEITEMPRICE2)} | wt.tx_s=20.00 |
- (wt.tx_u * wt.product_price per line item) - ‘;’ delimited list (by line item) |
wt.currency |
Currency | {CURRENCYCODE} | wt.currency=GBP |
- |
wt.pn_id |
Product ID | {PRODUCTID} | wt.pn_id=232432 |
- Not necessary if your Product SKU (wt.pn_sku) values are the same - ‘;’ delimited list (by line item) |
wt.product_discount |
Product Discount | {XX.XX(;XX.XX)} | wt.product_discount=10.00 |
- Discount per line item -‘;’ delimited list (by line item) |
wt.pn_ma |
Product Manufacturer | {MANUFACTURER(;MANUFACTURER2)} | wt.pn_ma=acme |
‘;’ delimited list (by line item) |
wt.product_variant |
Product Variant | {VARIANT(;VARIANT2)} | wt.product_variant=green |
‘;’ delimited list (by line item) |
Please see below for an example implementation using the Oracle CX Tag:
<script>
(function(){
// Send Data
var cxDataObject = {
"wt.ev":"$AddProductToFavorites", // required for behavior
"wt.pn_sku":"SKU07345-PN", // used with behavior
"wt.cg_n":"accessories",
"wt.cg_s":"shoes",
"wt.currency":"GBP",
"wt.product_price":"10.00",
"wt.tx_s":"20.00",
"wt.tx_u":"2",
"wt.product_name":"big trainers",
"wt.pn_id":"232432",
"wt.pn_ma":"acme",
"wt.product_variant":"green",
"wt.product_discount":"0.00"
};
// DO NOT EDIT BELOW THIS LINE - ORA.click()
window.ORA = window.ORA || {productReady: []};
ORA.productReady.push(['analytics', function(cxDataObject) {return function() {return ORA.click({"data": cxDataObject})}}(cxDataObject)]);
})();
</script>
Please see below for an example implementation using the Data Collection API (why would I use this?) on a webpage (ensuring you persist the visitor ID as wt.co_f in your API calls):
<script>
(function() {
var xmlhttp = new XMLHttpRequest();
var url = "https://dc.oracleinfinity.io/v3/ACCOUNTGUID" // ACCOUNTGUID is your account GUID
var payload = {
"static": {
"wt.co_f": "d19aabf1-f402-4854-b890-be077afa1b89" // Visitor ID : Take value of 'id' from ORA_FPC cookie
},
"events": [{
"wt.dl": "1", // Denotes Click
"dcsuri": document.location.pathname, // pathname
"domain": document.domain, // domain
"wt.ti": document.title, // page title
"wt.es": document.domain + document.location.pathname, // URL
"wt.ssl": (document.location.protocol === "https:") ? "1" : "0", // Secure/non-secure
"wt.ev": "$AddProductToFavorites", // required for behavior
"wt.pn_sku": "SKU07345-PN", // used with behavior
"wt.cg_n": "accessories",
"wt.cg_s": "shoes",
"wt.currency": "GBP",
"wt.product_price": "10.00",
"wt.tx_s": "20.00",
"wt.tx_u": "2",
"wt.product_name": "big trainers",
"wt.pn_id": "232432",
"wt.pn_ma": "acme",
"wt.product_variant": "green",
"wt.product_discount": "0.00"
}]
};
xmlhttp.onreadystatechange = function() {
if (this.readyState == 4 && this.status == 200) {
window.console.log("post was successful, response was " + this.response);
} else if (this.readyState == 4 && this.status != 200) {
window.console.log("post was not successful, response was " + this.response);
}
};
xmlhttp.open("POST", url);
xmlhttp.setRequestHeader("Content-Type", "application/json");
xmlhttp.send(JSON.stringify(payload));
})();
</script>
Trigger upon rating of a product.
| Parameter | Name | Syntax | Sample Value | Notes |
|---|---|---|---|---|
wt.ev |
Event Type | $RateProduct |
wt.ev=$RateProduct |
Required for Rate Product within Behaviors - What does $ mean in the value for wt.ev? |
wt.pn_sku |
Product SKU | {SKUID(;SKUID2)} | wt.pn_sku=SKU07345-PN |
- Used with Rate Product within Behaviors - ‘;’ delimited list (by line item) |
wt.cg_n |
Content Group | {CATEGORY(;CATEGORY2)} | wt.cg_n=accessories |
‘;’ delimited list (by line item) |
wt.cg_s |
Content Sub Group | {SUBCATEGORY(;SUBCATEGORY2)} | wt.cg_s=shoes |
‘;’ delimited list (by line item) |
wt.product_name |
Product Name | {PRODNAME(;PRODNAME2)} | wt.product_name=big trainers |
‘;’ delimited list (by line item) |
wt.product_price |
Product Unit Price | {XX.XX(;XX.XX)} | wt.product_price=10.00 |
‘;’ delimited list (by line item) |
wt.tx_u |
Units | {QUANTITY(;QUANTITY2)} | wt.tx_u=2 |
‘;’ delimited list (by line item) |
wt.tx_s |
*Transaction Subtotal * | {LINEITEMPRICE(;LINEITEMPRICE2)} | wt.tx_s=20.00 |
- (wt.tx_u * wt.product_price per line item) - ‘;’ delimited list (by line item) |
wt.currency |
Currency | {CURRENCYCODE} | wt.currency=GBP |
- |
wt.pn_id |
Product ID | {PRODUCTID} | wt.pn_id=232432 |
- Not necessary if your Product SKU (wt.pn_sku) values are the same - ‘;’ delimited list (by line item) |
wt.product_discount |
Product Discount | {XX.XX(;XX.XX)} | wt.product_discount=10.00 |
- Discount per line item -‘;’ delimited list (by line item) |
wt.pn_ma |
Product Manufacturer | {MANUFACTURER(;MANUFACTURER2)} | wt.pn_ma=acme |
‘;’ delimited list (by line item) |
wt.product_variant |
Product Variant | {VARIANT(;VARIANT2)} | wt.product_variant=green |
‘;’ delimited list (by line item) |
Please see below for an example implementation using the Oracle CX Tag:
<script>
(function(){
// Send Data
var cxDataObject = {
"wt.ev":"$RateProduct ", // required for behavior
"wt.pn_sku":"SKU07345-PN", // used with behavior
"wt.cg_n":"accessories",
"wt.cg_s":"shoes",
"wt.currency":"GBP",
"wt.product_price":"10.00",
"wt.tx_s":"20.00",
"wt.tx_u":"2",
"wt.product_name":"big trainers",
"wt.pn_id":"232432",
"wt.pn_ma":"acme",
"wt.product_variant":"green",
"wt.product_discount":"0.00"
};
// DO NOT EDIT BELOW THIS LINE - ORA.click()
window.ORA = window.ORA || {productReady: []};
ORA.productReady.push(['analytics', function(cxDataObject) {return function() {return ORA.click({"data": cxDataObject})}}(cxDataObject)]);
})();
</script>
Please see below for an example implementation using the Data Collection API (why would I use this?) on a webpage (ensuring you persist the visitor ID as wt.co_f in your API calls):
<script>
(function() {
var xmlhttp = new XMLHttpRequest();
var url = "https://dc.oracleinfinity.io/v3/ACCOUNTGUID" // ACCOUNTGUID is your account GUID
var payload = {
"static": {
"wt.co_f": "d19aabf1-f402-4854-b890-be077afa1b89" // Visitor ID : Take value of 'id' from ORA_FPC cookie
},
"events": [{
"wt.dl": "1", // Denotes Click
"dcsuri": document.location.pathname, // pathname
"domain": document.domain, // domain
"wt.ti": document.title, // page title
"wt.es": document.domain + document.location.pathname, // URL
"wt.ssl": (document.location.protocol === "https:") ? "1" : "0", // Secure/non-secure
"wt.ev": "$RateProduct", // required for behavior
"wt.pn_sku": "SKU07345-PN", // used with behavior
"wt.cg_n": "accessories",
"wt.cg_s": "shoes",
"wt.currency": "GBP",
"wt.product_price": "10.00",
"wt.tx_s": "20.00",
"wt.tx_u": "2",
"wt.product_name": "big trainers",
"wt.pn_id": "232432",
"wt.pn_ma": "acme",
"wt.product_variant": "green",
"wt.product_discount": "0.00"
}]
};
xmlhttp.onreadystatechange = function() {
if (this.readyState == 4 && this.status == 200) {
window.console.log("post was successful, response was " + this.response);
} else if (this.readyState == 4 && this.status != 200) {
window.console.log("post was not successful, response was " + this.response);
}
};
xmlhttp.open("POST", url);
xmlhttp.setRequestHeader("Content-Type", "application/json");
xmlhttp.send(JSON.stringify(payload));
})();
</script>
Upon comparison product(s).
| Parameter | Name | Syntax | Sample Value | Notes |
|---|---|---|---|---|
wt.ev |
Event Type | $CompareProduct |
wt.ev=$CompareProduct |
Required for Compare Product within Behaviors - What does $ mean in the value for wt.ev? |
wt.pn_sku |
Product SKU | {SKUID(;SKUID2)} | wt.pn_sku=SKU07345-PN |
- Used with Compare Product within Behaviors - ‘;’ delimited list (by line item) |
wt.cg_n |
Content Group | {CATEGORY(;CATEGORY2)} | wt.cg_n=accessories |
‘;’ delimited list (by line item) |
wt.cg_s |
Content Sub Group | {SUBCATEGORY(;SUBCATEGORY2)} | wt.cg_s=shoes |
‘;’ delimited list (by line item) |
wt.product_name |
Product Name | {PRODNAME(;PRODNAME2)} | wt.product_name=big trainers |
‘;’ delimited list (by line item) |
wt.product_price |
Product Unit Price | {XX.XX(;XX.XX)} | wt.product_price=10.00 |
‘;’ delimited list (by line item) |
wt.tx_u |
Units | {QUANTITY(;QUANTITY2)} | wt.tx_u=2 |
‘;’ delimited list (by line item) |
wt.tx_s |
*Transaction Subtotal * | {LINEITEMPRICE(;LINEITEMPRICE2)} | wt.tx_s=20.00 |
- (wt.tx_u * wt.product_price per line item) - ‘;’ delimited list (by line item) |
wt.currency |
Currency | {CURRENCYCODE} | wt.currency=GBP |
- |
wt.pn_id |
Product ID | {PRODUCTID} | wt.pn_id=232432 |
- Not necessary if your Product SKU (wt.pn_sku) values are the same - ‘;’ delimited list (by line item) |
wt.product_discount |
Product Discount | {XX.XX(;XX.XX)} | wt.product_discount=10.00 |
- Discount per line item -‘;’ delimited list (by line item) |
wt.pn_ma |
Product Manufacturer | {MANUFACTURER(;MANUFACTURER2)} | wt.pn_ma=acme |
‘;’ delimited list (by line item) |
wt.product_variant |
Product Variant | {VARIANT(;VARIANT2)} | wt.product_variant=green |
‘;’ delimited list (by line item) |
Please see below for an example implementation using the Oracle CX Tag:
<script>
(function(){
// Send Data
var cxDataObject = {
"wt.ev":"$CompareProduct", // required for behavior
"wt.pn_sku":"SKU07345-PN", // used with behavior
"wt.cg_n":"accessories",
"wt.cg_s":"shoes",
"wt.currency":"GBP",
"wt.product_price":"10.00",
"wt.tx_s":"20.00",
"wt.tx_u":"2",
"wt.product_name":"big trainers",
"wt.pn_id":"232432",
"wt.pn_ma":"acme",
"wt.product_variant":"green",
"wt.product_discount":"0.00"
};
// DO NOT EDIT BELOW THIS LINE - ORA.click()
window.ORA = window.ORA || {productReady: []};
ORA.productReady.push(['analytics', function(cxDataObject) {return function() {return ORA.click({"data": cxDataObject})}}(cxDataObject)]);
})();
</script>
Please see below for an example implementation using the Data Collection API (why would I use this?) on a webpage (ensuring you persist the visitor ID as wt.co_f in your API calls):
<script>
(function() {
var xmlhttp = new XMLHttpRequest();
var url = "https://dc.oracleinfinity.io/v3/ACCOUNTGUID" // ACCOUNTGUID is your account GUID
var payload = {
"static": {
"wt.co_f": "d19aabf1-f402-4854-b890-be077afa1b89" // Visitor ID : Take value of 'id' from ORA_FPC cookie
},
"events": [{
"wt.dl": "1", // Denotes Click
"dcsuri": document.location.pathname, // pathname
"domain": document.domain, // domain
"wt.ti": document.title, // page title
"wt.es": document.domain + document.location.pathname, // URL
"wt.ssl": (document.location.protocol === "https:") ? "1" : "0", // Secure/non-secure
"wt.ev": "$CompareProduct", // required for behavior
"wt.pn_sku": "SKU07345-PN", // used with behavior
"wt.cg_n": "accessories",
"wt.cg_s": "shoes",
"wt.currency": "GBP",
"wt.product_price": "10.00",
"wt.tx_s": "20.00",
"wt.tx_u": "2",
"wt.product_name": "big trainers",
"wt.pn_id": "232432",
"wt.pn_ma": "acme",
"wt.product_variant": "green",
"wt.product_discount": "0.00"
}]
};
xmlhttp.onreadystatechange = function() {
if (this.readyState == 4 && this.status == 200) {
window.console.log("post was successful, response was " + this.response);
} else if (this.readyState == 4 && this.status != 200) {
window.console.log("post was not successful, response was " + this.response);
}
};
xmlhttp.open("POST", url);
xmlhttp.setRequestHeader("Content-Type", "application/json");
xmlhttp.send(JSON.stringify(payload));
})();
</script>
Yes, you can declare any parameters you like (for example, wt.mycustomparam=myvalue). Please see Parameters and Parameter Syntax.
Please see Full Parameter Reference for full definitions per parameter.
When declaring your Event Type (wt.ev), you can declare any value you want. However, when a $ sign is specified this means that this is a system-reserved value which must not be used by anything other than this purpose. For example, for wt.ev=$CompareProduct, you must not use this value for anything other than tracking comparing products.
If you do not wish to use the Oracle CX Tag on particularly sensitive pages (such as check out journeys) due to Javascript library constraints, the Data Collection API allows you to generate tracking requests to Oracle Infinity without using any externally hosted Javascript libraries.
The Data Collection API does not generate any cookies to store a persistent visitor ID between pages on your website. Assuming you are deploying Oracle Infinity through the Oracle CX Tag on your other website pages, you will need to take the visitor’s ID stored in the first-party cookie ORA_FPC and pass it in your Data Collection API requests as wt.co_f to ensure visitors are tracked with a consistent ID throughout their whole website journey.
If you are not using the Oracle CX Tag and do not have the ORA_FPC cookie available for the user, you will need to generate your own unique visitor ID to pass as wt.co_f.
For more information, please see Data Collection API.
Common Tracking Examples - Browse common tracking situations with their respective Infinity parameters..
Full Parameter Reference - View the full list of default Oracle Infinity parameter.
Oracle CX Tag - Implementation - Learn how to create tracking calls using the Oracle CX Tag.
Data Collection API - Learn how to send data into Oracle Infinity by API.
Oracle CX Mobile SDK - Behavior Tracking (Android) - Learn how to send data to Oracle Infinity using the Oracle CX Mobile SDK Infinity Module for Android.
Oracle CX Mobile SDK - Behavior Tracking (iOS) - Learn how to send data to Oracle Infinity using the Oracle CX Mobile SDK Infinity Module for iOS.