Email Campaign Designer - Additional Settings

Important: Campaign Designer is now generally available. It replaces the Campaign Workbook for all channels except MMS. This change does not affect Classic Campaigns.

To see how the Email Campaign Designer differs from the old email campaign workbook, see Email Campaign Designer changes. For a breakdown of the new Campaign Designer's visuals, see Email Campaign Designer visuals overview.

Use the Additional settings panel in the Campaign Designer to set up your campaign related options. Click An image of the Expand icon to expand the Additional settings panel. To discard any changes in the panel, click Cancel. To save your changes, click Save .

You can configure the following options:

Campaign settings and tracking

Specify some of the behind-the-scenes of your campaign's settings and tracking:

Recipient locale

Important: This option is available only if it is enabled for your account.

A locale defines the user's language, country and any other settings (such as formats for displaying dates, times, and currency) that the user wants to see. The message footer and various response pages (such as opt-out confirmation messages) will use the recipient locale, and any message text will use the same character set as the recipient locale. The available recipient locales are set by the Account Administrator from the Account management page.

External campaign code

This code is used to associate an Oracle Responsys campaign with a campaign in another system, such as a web analytics or CRM system.

UTF-8 encoding

UTF-8 encoding ensures that all character sets in the campaign are displayed correctly. Use this for messages that might contain characters in more than character set. For example, a campaign for the Russian locale can contain text in the windows-1251 character set as well as the koi8-r character set.

Keitai campaign

Keitai is a local Japanese email format prominent on feature phones. Keitai campaigns send images inline instead of as attachments, and use a subset of HTML in the message body.

Accessibility warnings

Accessibility warnings help you create email messages that allow visually impaired recipients to read the content using screen readers. Select this option to display warnings when you validate a campaign. The Validation dialog will display warnings when the following tags utilized by screen readers are not defined:

  • Missing <alt> tags for images: Screen readers use these tags to describe the image.
  • Missing <data> labels for tables: These labels indicate whether the tables are data or layout, or instructs how screen readers are to interpret the content.
  • Missing language attributes: These attributes indicate the language of the page for screen readers.

Cross-site scripting

XSS attacks send malicious code to users. This code can access any cookies, session tokens, or other sensitive information that the browser retains. For example, the code can redirect users from your web site to malicious web pages without the users' knowledge. To prevent XSS attacks, select the Prevent malicious cross-site scripting (XSS) checkbox.

Tracking

Select whether to place the open tracking pixel at the top or bottom of the email. You may optionally select from the following options:

  • Track HTML opens: To track HTML opens, Oracle Responsys places an open tracking pixel, as well as the Oracle Responsys Display and Oracle ID Graph pixels, at either the top or bottom of the message. Some mobile devices truncate message content if the message is too long. In such cases, the tracked events are not registered if the pixels are located at the bottom. By default, the tracking pixels are placed at the top. To place the pixels at the bottom, select Place open tracking pixel at the bottom of the email.
  • Track conversions: Applies only if link tracking is enabled for the campaign. For information about enabling link tracking, see Setting Up Link Tracking and External Tracking. Select this option to record a conversion when a recipient clicks a link in the email and follows through to a specific web page (known as the Conversion Acknowledgment page). The Conversion Acknowledgment page must contain one of the conversion-tracking URLs available on the Campaign URLs Page.

    Tip: To open the Campaign URLs page, click on the side navigation bar, click the down arrow next to the campaign name, and select Campaign URL.

Performance reporting

You can track up to five segmentation schemes for performance reporting. You can select only segment groups that were created using the Managing Lists and Data page. You can assign up to five segment groups to a campaign. At campaign launch, Oracle Responsys classifies recipients into mutually-exclusive segments for each segment group. Then, you can analyze campaign performance in Insight using the Multi-Segment Performance standard report or a custom report. Select from one of two options for performance reporting:

  • Track performance for a single segmentation scheme
  • Track performance for a multiple segmentation scheme (5 maximum)

Back to top

Footer

Select one of the following footer options:

  • Use account settings selection: The Account Administrator selects footers for the account in the Email Footer section of the Account management page. To preview the footer selected for the account, click next to the footer.
  • Choose my footer: To use an HTML or Text document from the Content Library, click Select, and select the file you want
  • No footer: Select this option if you do not want to use a footer.

    Important: You must include an unsubscribe link in your footer. If you do not use a footer, you must provide an unsubscribe link in the message.

Back to top

Attachments

The Attachments section displays the existing attachments and lets you add attachments. You can attach up to 10 Content Library files of the following types:

  • HTML
  • GIF
  • JPG
  • PDF
  • PNG
  • SWF
  • TXT
  • ZIP

Back to top

Custom X-Headers

X-headers allow you to place additional tracking information in a message. X-headers might be required in a variety of situations, ranging from authentication services to inbox monitoring services. X-headers are similar to the From and Reply-to headers in an email, but are customized for your needs. For example, you can include the campaign name.

Back to top

Auto-close

Configure and choose from the following options for when the campaign closes:

  • No Auto-close: the campaign remains open indefinitely or until manually closed.
  • Auto-close after launch: close the campaign automatically a set number of days after it launches.
  • Auto-close after last response: close the campaign automatically if a set number of days passes without a response from recipients.
  • Auto-close on: close the campaign on a specific date.
  • Redirect closed campaign to: redirects recipients who click a link in a message of a closed campaign. You can provide a redirect URL or a built-in function, such as $prefilledform()$, to display another campaign or form.

    Note: By default, when a recipient clicks a link in a message of a closed campaign, Oracle Responsys displays a message: "no longer accepting responses".

Back to top

Unsubscribe

Configure and choose from the following unsubscribe options:

  • Do not put opt-out link in the message: if you select this option, be sure to provide your own opt-out mechanism (typically a link in the body of the message).
  • Link opt-out to the standard single-click immediate unsubscribe action: opt-outs collected via the unsub servlet update the EMAIL_PERMISSION_STATUS_ attribute based on administrator preferences configured through the Spam Complaint Inactivation Rule .

    Note: When you select a different table, the change takes effect immediately. This means that if you edit an open campaign, any opt-out requests received before the change will remain in the original table, while opt-out requests received after the change will be stored in the newly selected table.

  • Link opt-out to the following form: opens the selected form when a recipient clicks the opt-out button. Recipients will see the personalized and prefilled version of the form. Typically, this form gives the recipient an appropriate set of opt-in/opt-out choices, allowing for a better match between their preferences and future campaigns.

    Note: If multiple campaigns link to the same follow-up campaign for handling the unsubscribes, Oracle Responsys cannot determine which initial campaign results in a particular opt-out request.

  • Insert list-unsubscribe email header in message: includes an unsubscribe button in the email header. Inserting a List-Unsubcribe header reduces spam complaints and improves deliverability for supporting ISP email clients. Note that Oracle Responsys supports RFC8058 one-click-unsubscribe in the email header.

    Note: If a recipient auto-forwards an email to a recipient who's not in your list, and that second recipient clicks the unsubscribe button, then the original recipient is unsubscribed.

Back to top

Notification

Enter the following for notifications:

  • Progress notifications to: enter the email addresses (separated by commas) to receive progress notifications, then select the type of notifications you want to send. You can send notifications for either skipped and/or sent messages. For live launches, you can also send notifications for launch starts and/or empty launches.

    For skipped messages, notifications are sent when the specified percentage of messages is skipped.

    For sent messages, you can send the notification after the specified percentage of messages is sent, or when the launch is complete.

  • Failure notifications to: enter the email addresses (separated by commas) to receive email notifications if the launch fails for any reason.

    The email notification contains information that identifies the campaign and program, and a pointer to the error.

  • Skipped launch notifications to: enter the email addresses (separated by commas) to receive email notifications if a scheduled launch is skipped for any reason.

    The email notification contains information that identifies the campaign and program, and a pointer to the error.

Back to top

Throttling

Throttling controls the rate at which emails are sent to prevent slow responses from too much volume. You can configure the following throttling options:

  • Limit launch count to: launches to the specified number of records.
  • Limit launch rate to: sends the specified number of records per hour.

Back to top

Organizational access control

Important: This feature is only available if it is enabled for your account.

In this section, you can define who can view the campaign in your organization. Learn more about organizational access control.

Back to top

Specify the action to take when a recipient's HTML capability is unknown

Important: This feature is only available if it is enabled for your account.

Normally, recipients with unknown HTML capability receive multipart (MIME) messages. MIME sends both the HTML and text part of a message in a single email. The email software then displays the HTML or text version as appropriate. In a very small percentage of cases, the email software cannot process MIME email. In such cases, you can select to display the email as text. If you select this option, keep in mind the following:

  • Your contact list must include an "email capability" field. If there is no value in that field, Oracle Responsys assumes that the recipient's ability to read HTML email is unknown. As a result, recipients who might actually be able to view HTML email will instead see plain text messages.
  • Oracle Responsys cannot automatically detect the recipient’s ability to read HTML email.
  • You must include a Text version of a message. Otherwise, Oracle Responsys will send the HTML email.

Back to top

Learn more