Programs
With Program in Oracle Responsys you can build orchestrated, multi-stage marketing programs driven by individual behavior. Program brings together your audience data, your message content, and all your digital channels. You can design individualized, behavior-based programs timed for every stage in a customer’s lifecycle.
After you design your program and associate a list, campaigns, and filters with the elements in your sequence, it is a simple matter of validating, testing, and publishing your program.
As the program is running, you can analyze it in real- time so you know what’s working, or where things are getting stuck.
Learn more by watching the video!
Program Best Practices GuideLearn More
- Programs page
- Facebook Custom Audience app overview
- Using Multivariate Testing (MVT) for Email Campaigns
- Running Multivariate Tests (MVT) for Push campaigns
- Working with Multichannel Programs
- Send Time Optimization overview
- Topliners: STO Improves Email Opens in More Ways than One
(You must have Responsys Insiders credentials to access this document.) - Object Relationship Navigator