With Program in Oracle Responsys you can build orchestrated, multi-stage marketing programs driven by individual behavior. Program brings together your audience data, your message content, and all your digital channels. You can design individualized, behavior-based programs timed for every stage in a customer’s lifecycle.

After you design your program and associate a list, campaigns, and filters with the elements in your sequence, it is a simple matter of validating, testing, and publishing your program.

As the program is running, you can analyze it in real- time so you know what’s working, or where things are getting stuck.

Learn more by watching the video!


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