How and When Lead Events Are Activated

A lead event contains the date it should be activated; this is referred to as its trigger date. On this date, the Lead Event Periodic Monitor Process (a background process (C1-LDEVT)) invokes the algorithm associated with a lead event's event type. The algorithm, in turn, will decide on the state in which to leave the lead event.

If a user can't wait for the Lead Event Periodic Monitor Process real-time, they can click a button on Lead Event – Main to activate / trigger an event online in real-time. Refer to Maintaining Lead Events for more information.

You control how a lead event's trigger date is populated by configuring the Lead Event Type profile in an initiative. You indicate the number of days the lead event should be activated after the creation of the lead. Refer to Maintaining Initiatives for more information.