The Content Groups window lets you create and define content groups -- collections of content items that share common properties -- for easier targeting. For example, you could create a content group called NewNYInfo that includes special content items for new site members who live in New York. The rules that define this group might look like this:
Include this content:
items whose TargetAudience is NewUsers
and whose keywords includes New York
You can then use the Content Targeters window to set up the business rules for delivering this content to its intended audience. For example:
Show this content:
items in group NewNYInfo
to these people:
people whose Registration date is after 03/31/2004
Whenever you create a content group, the system assigns a new property with the same name as the content group to every content item in the repository. It sets that property to “true” or “false” according to whether the content item matches the group definition. For example, if you create a content group called NewNYInfo, the system gives every content item a new property called NewNYInfo. If an item fits the criteria for that group, the system sets the NewNYInfo property for that content to “true.” If an item does not fit the group criteria, the NewNYInfo property is set to “false.” The system uses this method to determine which items belong to each group.
