The Site Conversion Analysis (Week/Week) analysis provides information about the percentage of site visits that include a purchase. It returns results from a two-week period and compares one week with the other.
The components of the analysis are explained in the following table.
Component | Description |
|---|---|
Conversion Rate | Compares the percentages of site visits that included a purchase in each week |
Conversion Rate (Trailing 7 Day Pct Var) | Shows the percentage change from the previous week to the more recent week. The value is calculated as shown below: (later week value - earlier week value) / earlier week value |
