The Site Order Analysis (Week/Week) compares information about the purchases made at your Web sites. It returns results from a two-week period and compares one week with the other.

The components of the analysis are explained in the following table.

Component

Description

Avg Order Value

Compares the average currency value of the purchases made at each Web site.

Avg Order Value (Prior Trailing 7 Day Pct Var)

The percentage change in the average value of purchases from the previous week to the more recent week.