The Promotional Revenue Impact analysis provides information about the value of the sales that are attributed to promotional programs. See Revenue Attributed to Promotions.
This analysis appears on the ATG Web Commerce Performance Dashboard, where it includes all promotions, and on the ATG Promotion Performance Dashboard, where it includes only one.
The components of the analysis are explained in the following table.
Component | Description |
|---|---|
Total Revenue, Promotional Revenue Impact | Compares the gross revenue to the revenue that is attributed to promotions. See Gross Revenue and Revenue Attributed to Promotions. The line graph shows the currency value of the gross revenue and the revenue attributed to promotions on each date in the period set by the period ending date and the number of trailing days. |
Promotional Revenue Share | The percentage of gross revenue that is made up by revenue attributed to promotions See Gross Revenue and Revenue Attributed to Promotions. The line graph shows the percentage on each date in the period set by the period ending date and the number of trailing days. The table below the line graph shows the gross revenue and the total revenue attributed to promotions in the period set by the period ending date and the number of trailing days. It also includes the percentage of gross revenue made up by promotions revenue during that period. |
