The Age Group Sales Breakdown provides the percentages of the total number of items purchased by registered Web site users in different age groups. Registered users who do not specify an age group are excluded from the calculations.

By default, this analysis considers data from the past 60 days. If the analysis is part of a dashboard, the period ending and trailing days settings for the dashboard will override this default.

The components of the analysis are explained in the following table.

Component

Description

Units %

Compares the number of items purchased by registered Web site users in different age groups. Registered users who do not specify an age group are excluded from the calculations.