The Search Conversion Analysis provides information about the number of purchase transactions that are associated with search queries. The purchases are associated with search queries if they occur during the same Web site visit.
The components of the analysis are explained in the following table.
Component | Description |
|---|---|
Bar graph | The graph compares the numbers of three types of Web site visit: the number of site visits, the number of site visits that included a search query, and the number of site visits that include both a search query and a purchase transaction. It presents the percentage of all site visits that are made up by each type. |
Table | The table provides the number of visits and percentage of all visits for each site visit type in the bar graph above. |
