The Search Conversion Analysis provides information about the number of purchase transactions that are associated with search queries. The purchases are associated with search queries if they occur during the same Web site visit.
The components of the analysis are explained in the following table.
Component | Description |
|---|---|
Metric | The table provides calculations of three metrics: the number of site visits, the number of site visits that included a search query, and the number of site visits that include both a search query and a purchase transaction. |
Prior Trailing 7 Days | The number of visits that occurred between 13 days before the period ending date and 7 days before the period ending date |
Trailing 7 Days | The number of visits that occurred between 6 days before the period ending date and the period ending date |
% Prior Trailing 7 Days | The percent of all Web site visits made up by the type of visit listed in the Metric column. This is calculated based on the visits that occurred between 13 days before the period ending date and 7 days before the period ending date |
% Trailing 7 Days | The percent of all Web site visits made up by the type of visit listed in the Metric column. This is calculated based on the visits that occurred between 6 days before the period ending date and the period ending date |
Trailing 7 Day Pct Var | The percentage change between the number of visits during the week before the period ending date and the number of site visits the week before that |
Bar graph | Compares the metrics and calculations that are provided in the table above the graph. Choose the set of calculations from the menu. |
