The Channel Sales analysis compares information about the sales that occur through different means within your organization. The channels for sales include your Web sites and your customer service center.
The components of the analysis are explained in the following table.
Component | Description |
|---|---|
% Orders | Compares the percentage of total orders that occurred in each channel. The table below the graph provides the number of orders for each channel. |
% Units | Compares the percentage of the total items that were sold in each channel. The table below the graph provides the number of units for each channel. |
% Gross Revenue | Compares the percentage of gross revenue that was generated by the sales in each channel. The table below the graph provides the currency value of the gross revenue for each channel. See information about the way gross revenue is calculated in Gross Revenue. |
% Discounts | Compares the percentage of the total value of discounts applied to the orders in each channel. The table below the graph provides the currency value of the discounts applied for each channel. The discounts included in this calculation do not include appeasements applied by customer service agents. |
Avg Order Size | Compares the average number of items in the orders that were placed through each channel. The table below the graph provides the average number of units in the orders for each channel. |
Avg Order Value | Compares the average value of the orders that were placed through each channel. The table below the graph provides the average currency value of the orders for each channel. |
Avg Order Discount | Compares the average value of the discounts applied to orders in each channel. The table below the graph provides the average currency value of discounts applied for each channel. The discounts included in this calculation do not include appeasements applied by customer service agents. |
