E-Business Control Center

 

Welcome to the BEA E-Business Control Center Online Help! The BEA E-Business Control Center is a tool designed to simplify the tasks necessary to create and maintain a truly personalized Web site. Building upon the functionality of the BEA WebLogic Commerce Server and the BEA WebLogic Personalization Server products that may already support your e-business, the E-Business Control Center can make business analysts and marketing professionals in your organization more self-sufficient, thereby minimizing the need for collaboration with busy technical resources.

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Introduction to the BEA E-Business Control Center

About the E-Business Control Center

What Does the E-Business Control Center Provide?

WebLogic Personalization Server Customers

WebLogic Commerce Server Customers

Campaign Manager for WebLogic Customers

Features of the E-Business Control Center That Will Help You Get Started

BEA E-Marketing Fieldbooks

Sample Applications and Product Tours

Online Help

Roles and Responsibilities

Important Notes

Connecting to the Appropriate Server

Establishing Organizational Policies

Next Steps

Recommended Reading

Preparing the E-Business Control Center for Use

 

Connecting the BEA E-Business Control Center to a Server

Gathering Connection Information

Opening the Server Connection Window

Establishing a New Connection

Using Existing Connections

 

Building Conditions and Queries in the BEA E-Business Control Center

Listing of the Available Conditions

Using the Select Customer Segments Window

Using the Properties and Property Values Windows

Using the Select Events Window

Using the Date/Time Entry Dialog Boxes

Using the Quantity Selector or Currency Selector Dialog Boxes

Using the Select Operator Dialog Box

Using the Enter SKU Numbers or Enter Categories Windows

Using the Enter a Range Dialog Box

Constructing Queries

Select a Document Property

Describe Documents by Comparing the Property to a Value or Range of Values

Describe Documents by Comparing the Property with the Properties of Other Objects

Specify How to Handle Multiple Value Phrases and Descriptors

Preview the Query Results

 

Using Customer Segments to Target High-Value Markets

What Is a Customer Segment?

What Is a Customer Profile?

Creating Customer Segments from Information Stored in Customer Profiles

Uses of Customer Segments

Targeting Content to Online Customers

Displaying Personalized Content Within Promotional Campaigns

Creating a New Customer Segment

Locating an Existing Customer Segment

Modifying an Existing Customer Segment

Deleting an Existing Customer Segment

 

Retrieving Documents with Content Selectors

What Are Content Selectors?

Describing Documents in Your Content Management System

Defining Content Selectors

To Define a Content Selector

 

Displaying Ads

What Is an Ad Placeholder?

Types of Queries That Ad Placeholders Run

Priorities for Running Ad Queries

Ad Weights

Infrastructure for Displaying Ads

Types of Documents That Ad Placeholders Display

Describing Ads in Your Content Management System

Specifying Display and Clickthrough Behavior

Creating Ad Placeholders

To Create an Ad Placeholder

Alternatives to Ad Placeholders

 

Events

Standard Event Categories

Standard Events

Registering Custom Events

Overview of Creating a Custom Event

Why Register an Event?

Registering a Custom Event

Entering Property Values and Setting the Default Value

Properties with Boolean or a Single Value and Single Default

Properties with Date and Time Values

Updating a Registered Custom Event

 

Defining Stand-Alone or Campaign Discounts

What Is a Discount?

Uses of Discounts

Using Discounts as Stand-Alone Discounts

Using Discounts in Promotional Campaigns

About Discount Definitions

Discount Duration

Discount Types

Per Item Discounts

Set-Based Discounts

Order Discounts

Discount Limits

Overall Limit

Order Limit

Minimum Purchase Requirement

Discount Priorities

Defining a New Discount

Specify General Discount Information

Establish the Discount Duration and Overall Limit

Specify Discount Terms

Per Item Discounts

Set-Based Discounts

Order Discounts

Save and Deploy the Discount

Saving Versus Deploying Discounts

Locating an Existing Discount

Modifying an Existing Discount

Deactivating and Reactivating Discounts

Deleting an Existing Discount

 

Discount Examples

Per Item Discount Examples

A Simple Per Item Discount

A Simple Per Item Discount with a Limit

A Per Item Discount with a Minimum Purchase Requirement and Limit

Using Different Triggers and Targets

Discounting More Than One Target Item

Discounting an Exact Quantity of Target Items

Using Alternate Trigger Items

Requiring More Than One Trigger Item

Requiring More Than One Trigger (Each with Alternatives), and Having Alternate Targets

Using Multiple Required Targets

Set-Based Discount Examples

Buy Two Get One Free

Percentage Off Discounting of a Set of Items

Amount Off Discounting of a Set of Items

Fixed Price Discounting of a Set of Items

Using Multiple Trigger Sets

Using Multiple Trigger Sets, with Quantities of Target Items Greater Than One

Using Multiple Trigger Sets, with an Exact Quantity of Target Items

 

Roadmap for Creating Promotional Campaigns

Introduction

Creating Customer Segments

Defining Discounts

Designing Scenario Actions

Specifying General Campaign Information

Campaign Attributes

Campaign Duration and End Criteria

Authoring Campaign Messages

Authoring Ads

Authoring E-mails

Deciding on Campaign and Scenario Scope

Approach A

Approach B

Approach C

A Note About These Approaches

Campaign Maintenance

Customer Segments in Scenarios and Actions

Order and Logic of Evaluation

Usefulness of Chaining Segments

Cautionary Notes

What if You Only Need to Target One Segment?

Using Scenario Templates

About Probability-Based Branching

Setting a Scenario to Run Just Once for a Visitor

Extending the Services That Support the E-Business Control Center

 

Creating and Managing Promotional Campaigns

Creating a New Promotional Campaign

Specify General Campaign Information

Enter the Campaign Duration and End Criteria

Specifying Campaign End Criteria

Add Scenarios to the Campaign

Selecting Customer Segments

Add Actions to Your Scenarios

Ad Actions

Discount Actions

E-mail Actions

Save Your Promotional Campaign

Locating Existing Campaigns

Using the Name Filter to Locate Campaigns

Searching for Promotional Campaigns

Switching Between Scenario Views

Modifying Existing Campaigns

Deactivating and Reactivating Campaigns

Deleting Existing Campaigns