Campaign Manager for WebLogic, WebLogic Commerce Server, and WebLogic Personalization Server with Portal Framework

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BEA Campaign Manager for WebLogic, BEA WebLogic Commerce Server, and BEA WebLogic Personalization Server with Portal Framework, Release 3.5

Build e-commerce Web sites rapidly with BEA Campaign Manager for WebLogic, BEA WebLogic Commerce Server, and BEA WebLogic Personalization Server with Portal Framework

BEA Campaign Manager for WebLogic - Provides the ability to create and manage highly personalized and interactive marketing campaigns. It includes both the WebLogic Commerce Server and WebLogic Personalization Server with Portal Framework.

BEA WebLogic Commerce Server - Blends ready-to-run, out-of-the-box commerce functionality with the scalability and flexibility needed for e-business operations. It includes the WebLogic Personalization Server with Portal Framework.

BEA WebLogic Personalization Server with Portal Framework - Creates customized content and personalized marketing capabilities to e-commerce sites.

This page is divided into five sections:

Product Family Overview and Product Tours
E-Marketing Solutions
Building Commerce Features
Building Personalization Features
Deploying and Tuning E-Commerce Applications

Product Family Overview and Product Tours

Product Family Overview

		All Topics
		Overview
		E-Marketing Solutions
		Campaign Manager for WebLogic
		WebLogic Commerce Server
		WebLogic Personalization Server with Portal Framework
		Web and Enterprise Applications
		Product Feature Comparison

Personalization Server with Portal Framework Tour

		All Topics
		Overview
		Working with Properties
		Working with User Profiles
		Working with Content
		Matching Users with Content
		Editing the Example Portal
		Deploying the New Example Portal

JSP Commerce and Campaign Tour

		All Topics
		About...
		Starting the Tour
		New User Buys a Product
		Registered User Buys a Product
		Registered User Adds a Credit Card
		Example of Customizing the Templates
		A Sample Campaign

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E-Marketing Solutions

Developing Campaign Infrastructure:
A Resource for Technical Developers

		All Topics
		Roadmap for Developing Campaign Infrastructure
		Setting Up Ads for Campaigns
		Setting Up JSP Tags and Scriptlets for Campaigns
		Setting Up and Sending Email for Campaigns
		The Campaign Manager Database Schema

Events and Behavior Tracking

		All Topics
		Overview
		Creating Custom Events
		Registering Custom Events
		Persisting Behavior Tracking Data
		JSP Tag Library Reference

Using the BEA E-Business Control Center

		All Topics
		Introduction
		Connecting the BEA E-Business Control Center to a Server
		Building Conditions & Queries in the BEA E-Business Control Center
		Using Customer Segments to Target High-Value Markets
		Retrieving Documents with Content Selectors
		Displaying Ads
		Events
		Defining Stand-Alone or Campaign Discounts
		Discount Examples
		Roadmap for Creating Promotional Campaigns
		Creating and Managing Promotional Campaigns

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Building Commerce Features

Managing Presentation and Business Logic: Using Webflow and Pipeline

		All Topics
		Overview
		Customizing Webflow and Pipelines
		Using the Webflow and Pipeline Editor
		Extending Webflow and Pipelines
		JSP Tag Library Reference

Managing Purchases and Processing Orders

		All Topics
		Overview
		Discounts
		Shopping Cart Management Services
		Shipping Services
		Taxation Services
		Payment Services
		Order Summary and Confirmation Services
		Extending the Data Model
		Using the Order and Payment Management Pages
		The Order Processing Database Schema

Building a Product Catalog

		All Topics
		Introduction
		The Product Catalog Database Schema
		Using the Product Catalog Database Loader
		Catalog Administration Tasks
		The Product Catalog JSP Templates
		JSP Tag Library Reference
		Using the API to Extend the Product Catalog
		Product Catalog Internationalization Support

Registering Customers and Managing Customer Services

		All Topics
		Overview
		Customer Registration and Login Services
		Customer Profile Services
		Customer Self-Service

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Building Personalization Features

Building Personalized Applications

		All Topics
		Overview
		Creating Personalized Applications With the Advisor
		Introducing the Rules Manager
		Working with Content Selectors
		Foundation Classes and Utilities
		Creating and Managing Property Sets
		Creating and Managing Users
		Creating and Managing Content
		Working with Ad Placeholders
		Creating Localized Applications with the Internationalization Tags
		WebLogic Personalization Server Database Schema
		Personalization Server JSP Tag Library Reference

Creating Portals and Portlets

		All Topics
		Introduction
		Creating a Portal Using the Example Portal
		Using the Portal Administration Tool
		Developing Portlets
		Building a Custom Portal Step-by-Step
		Advanced Portal Topics
		Portal Management Database Schema
		JSP Tag Library Reference

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Deploying and Tuning E-Commerce Applications

Performance Tuning Guide

		All Topics
		About
		High-Level Architecture Model
		Load Testing Your Installation
		Factors Affecting Performance
		Estimating Baseline Capacity Requirements
		Performance Tuning Tips

Deployment Guide

Part 1. Deploying the Server and Its Enterprise Application

		All Topics
		The Server Configuration
		The Reference Domain
		Deploying Your Enterprise Application
		Starting and Shutting Down the Server

Part 2. Deploying the Data Repository

		Setting Up Oracle for New Installations
		Migrating Oracle Data Objects

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