The quickest method to implement targeting in Self Service is to set up Self Service segments. Segments are comprised of rules that generally identify specific users through properties that have been set in user profiles. Segments are individual elements of a scenario. You create scenarios to manage web visitor interaction. For more information on targeting content, scenarios and segments, refer to the ATG Personalization Guide for Business Users.
Targeting is used to present specific content to a pre-defined audience. However, it is also possible to configure Self Service to target content for anonymous or transient profiles. You can provide different content, look and feel, or redirect to another Self Service site based upon the user who access your site.
For example, within each user profile is a gender parameter. You could create a segment entitled Men, which has a rule that includes only people whose gender is set to male within their user profile. Whenever a user logs in whose gender parameter is set to male, they are redirected to a site that has been created specifically to display men’s clothing.
Or, you could develop a segment that identifies people who have purchased extended support for a product. To do this, create a segment with a rule that included only people whose brand is Extended Support. Within the user profile, set a user’s brand parameter to Extended Support to allow the user to access solutions that have been identified as available only for those with extended support.
Self Service allows you to set the brand property on a profile that is created by an anonymous user, or a transient profile. You can set the brand for the transient profile by setting a URL parameter, and thus directing the user to specific content. For example, creating a URL http://myselfservice/ attaches the Extended Support brand to the transient user session.
service/main.jsp?brand=extended_support
