The Oracle Commerce Business Control Center is a browser-based interface that you use to create and edit many of the elements required to set up and maintain Oracle Commerce-based Web sites. The activities you can perform in the Business Control Center are divided into two general areas:
ATG Content Administration activities. The Business Control Center is the primary interface for performing ATG Content Administration tasks, including the creation and deployment of Web site content.
Oracle Commerce Personalization activities. You use the Business Control Center to create and manage the components that are responsible for delivering personalized Web site content (content that changes dynamically for each site visitor). These components include user profiles, organizations, roles, user segments, content targeters, and content groups.
The Business Control Center is also used as the starting point for launching several Oracle Commerce applications, including Oracle Commerce Merchandising and the Site Administration utility.
Note: Scenarios, slots, and workflows are not managed through the Business Control Center. To create and edit these items, use the ATG Control Center. See the Personalization Guide for Business Users for more information.
