Eloqua-WeChat Integrator app
The Eloqua-WeChat Integrator app allows you to send messages to followers of your WeChat® official account using an Oracle Eloqua campaign. This app captures WeChat followers' public information into an Oracle Eloqua contact record. It also captures some WeChat activity data from the WeChat official account as external activity in Oracle Eloqua.
WeChat users subscribe by scanning the quick response (QR) code of your WeChat official account in an advertisement. Once users follow your account, they receive a welcome message, are directed to a landing page, and are asked to complete an Eloqua registration form. The form information, including followers' WeChat public information, is recorded in Eloqua contact records.
You can create referral activities to encourage WeChat users to invite their friends to participate by offering a gift.
You can track follower activity, such as clicking links and menus, scanning a QR code, and unfollowing an account. You can use this tracking data and WeChat profile information with Oracle Eloqua features, such as segmentation, lead scoring, and decision steps to further personalize your messages.
WeChat®, 微信®, and the WeChat and 微信 Logos are registered trademarks of Tencent Technology (Shen Zhen) Company Ltd. Used under license.