Deliverability Trends Dashboard

Note: This dashboard is available only to users with the Email Analytics Manager role.

This dashboard provides an at-a-glance summary of the deliverability metrics of the email channel. The dashboard helps you analyze trends in deliverability over time and provides a summary of top bounce categories and top performing ISPs. Learn more about analyzing deliverability in the Email Message Designer.

This dashboard includes the following charts and table:

Deliverability Trend Chart
Top Bounce Categories by Bounce Type Chart
Top ISPs by Send Volume Chart
Deliverability by Campaign Table

To open the Deliverability Trends dashboard:

Click Insight on the side navigation bar, and select Interactive Dashboards.
Click Dashboards > Analytics.
On the Analytics page, select the Email tab and expand Performance.
Click Deliverability Trends.

To see more reports:

Click View More Reports to see the:

Dimensions

A dimension is a data attribute used to categorize or filter a measure. A measure by itself has no meaning if presented without the context of a dimension.

Important: If you change a campaign’s name, folder, marketing program, marketing strategy, subject line, or external campaign ID, then historical and new launches for both triggered and standard launches will take these new values in Insight. It does not impact CED behavior as CED retains an unchanged ‘snapshot’ of values.

Dimension	Definition
Sent Date	Day corresponding to the sent date
Bounce Type	Soft or Hard Bounce. Learn more about bounced emails.
Bounce Category	Bounce Category
Bounce Reason	Bounce Reason, which can be Likely Bad Address - Hard, Likely Bad Address - Soft, Possible Block, MailBox Full or Related, Undetermined – Hard, or Undetermined - Soft.
ISP	ISP
Region	Region
Campaign	Name of the campaign
Subject Line	Subject line of the email message
IP Address	IP Address

Measures

A measure is a numerical measurement representing the calculations gathered from your Oracle Responsys account and applied to your reports.

Measure	Definition
Sent	Number of sent messages.
Delivered	Number of successfully delivered messages (that is, Sent minus Bounced)
Bounced	Number of unique bounced email addresses. Can be broken down by Bounce Reasons: Likely Bad Address - Hard; Likely Bad Address - Soft; Possible Block; MailBox Full or Related; Undetermined – Hard; Undetermined - Soft. Learn more about bounces.
Hard Bounce Rate	(Hard Bounces / Sent) * 100%
Bounce Rate	(Bounced / Sent) * 100%
Soft Bounce Rate	(Soft Bounces / Sent) * 100%
Delivered Rate	(Delivered / Total Emails Sent) * 100%
Click-Through Rate	(Total Clicks / Delivered) * 100% Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a campaign's Click-Through Rate may be different from its Unsubscribe Rate.
Spam Complaints Rate	(Total Spam Complaints / Delivered) * 100%
Open Rate	(Opens / Delivered) * 100%
Soft Bounces	Number of emails classified as soft bounces (that is, emails that are not deliverable, but might become deliverable if retried in the future). Retries on soft bounces by mail transfer agents (MTAs) are not recorded as additional sends. However, the soft bounces metrics does include the additional soft bounces that may result from the retries.
Click Per Responder	(Total Clicks / Responders)
Unique Opens	Number of unique email opens by a recipient. How Responsys counts unique email opens differs slightly between standard and triggered launches: For a standard launch, a unique email open is the first time that the message was opened by a recipient. For example, if a recipient opened a message from an iPhone and a laptop, Responsys will count that as one unique open for the message. Responsys stops counting unique opens for a standard launch after 90 days. For a triggered launch, a unique email open is the first time a recipient opens a message for a launch during the last 90 days. This means that for a triggered launch running for a year, its unique opens are calculated every 90 days. The unique opens for the year will be the sum of the unique opens for each 90 day period. This is because triggered launches only launch once but may run over a long period of time. For example, if a recipient opens a message from a triggered launch in April, and then opens a message from the same triggered launch in October, Responsys would count two unique opens for that recipient for the triggered launch.
Unique Open Rate	(Unique Opens / Delivered) * 100%
Unique Clicks	Number of unique clicks on a link in a message by a responder. How Responsys counts unique clicks differs slightly between standard and triggered launches: For a standard launch, a unique click is the first time that a responder clicks on a link in a message. For example, if a message has 3 links sent to a single recipient, and the recipient clicks on each link, the unique clicks for the message will be 3. The responder, however, will be 1. For a triggered launch, a unique click is the first time a recipient clicks on a link in the message for a launch during the last 90 days. This means that for a triggered launch running for a year, its unique clicks are calculated every 90 days. The unique clicks for the year will be the sum of the unique clicks for each 90 day period. This is because triggered launches only launch once but may run over a long period of time. For example, if a recipient clicks 3 unique links in a message from a triggered launch in April, and then clicks 3 unique links in a message from the same triggered launch in October, Responsys would count 6 unique clicks for that recipient for the triggered launch.
Unique Click-Through Rate	(Unique Clicks / Delivered) * 100%
Unsubscribes	Count of unsubscribes. Unsubscribes do not register as Clicks. Learn more about setting up the default unsubscribe action for campaigns.
Unsubscribe Rate	(Unsubscribes / Delivered) * 100% Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a campaign's Click-Through Rate may be different from its Unsubscribe Rate. Learn more about setting up the default unsubscribe action for campaigns.
Spam Complaints	Number of all spam complaints as reported to Responsys by the ISPs. Only spam complaints from specific ISPs are considered in this metric.

Deliverability Trend Chart

Shows deliverability trends. The performance metrics can be plotted against each other for a comparison over time. To do this, select the comparison from the drop down list.

Top Bounce Categories by Bounce Type Chart

Shows a summary of top bounce categories. You can analyze the top Bounce categories by Bounce Type and drill down to the bounce reason.

Top ISPs by Send Volume Chart

Shows a summary of top-performing ISPs. You can analyze the top ISPs by deliverability metrics such as Bounce Rate and drill down to the region and domain name.

Deliverability by Campaign Table

Provides a tabular view of deliverability for the email channel. For a more detailed analysis, you can drill down on Program, Campaign, Region, and ISP.