Pre-Event Emails v3

Pre-event emails are used to raise customer awareness of upcoming events, and to motivate customers to save energy. The emails are generally sent the day before an event, but may be either the day of an event, or the day after an event, depending upon the circumstances. The Pre-Event email experience varies slightly for customers receiving the email for the first time.

Pre-Event Email (First Send): Customers receiving the Peak Time Rebates email for the first time are sent a specialized version email that includes modules highlighting the benefits of the Peak Time Rebates program.

The following is an example of a first send pre-event email:


Pre-Event Email for First Send

The modules that may be used in a first send pre-event email include:

Pre-Event Email: After the first send, the email includes modules designed to provide the customer with insights about their peak time usage.

The following is an example of a pre-event email for a customer on the Neighbor Comparison Track:


Pre-Event Email
The modules that may be used in a pre-event email include: