The ATG platform provides support for a number of Search Engine Optimization (SEO) techniques for making pages more accessible to web spiders (also known as robots), the scripts used by Internet search engines to crawl the Web to find pages for indexing. The goal of SEO is to increase the ranking of the indexed pages in search results.

Commerce Reference Store includes implementations of the SEO techniques that the ATG platform supports. These techniques include:

The platform support for these features is described in the Search Engine Optimization chapter of theATG Platform Programming Guide. This chapter describes the specific implementations in Commerce Reference Store, and assumes you are familiar with the discussion in theATG Platform Programming Guide.