In CRS-IUA, a shopper, using the iOS camera function, scan a product item while in the store and CRS-IUA will display the product detail page for that item. This flow is detailed in the following illustrations:

Scan, Display Product Detail Page, and Add to Cart flow

Scan and Add to Cart Flow

The shopper can then add the product to their cart. The shopper can activate this function from the More menu or from the Homepage by touching the Hero image:

Scan and Add to Cart Function on Hero Image

Scan and Add to Cart Function on the More Menu