Multivariate Tests Dashboard
Note: This dashboard is available only to users with the Email Analytics Manager role.
This dashboard provides the test results of all running and completed Multivariate Tests. The winning version of each test is marked with 
. For information about Multivariate Testing, see Multivariate Testing (MVT).
This dashboard includes the following charts and table:
Tip: To see only tests run between specific dates, select the date range from the Test Start From and Test Start To menus.
To open the Multivariate Tests dashboard:
- Click
Insight on the side navigation bar, and select Interactive Dashboards. - Click Dashboards > Analytics.
- On the Analytics page, select the Email tab and expand Performance.
- Click Multivariate Tests.
Dimensions
A dimension is a data attribute used to categorize or filter a measure. A measure by itself has no meaning if presented without the context of a dimension.
| Dimension | Definition |
|---|---|
| Program | Name of the program |
| Campaign | Name of the campaign |
| Version Name | Name of the test version |
| Version Description | Describes the elements associated with a test version |
| Test Status | Status of the test: 'Ended' for completed tests, 'Running' for running tests |
| Test Start Date & Hour | Start Date of an instance of a test |
Measures
A measure is a numerical measurement representing the calculations gathered from your Oracle Responsys account and applied to your reports.
| Measure | Definition |
|---|---|
| Sent | Number of sent messages. |
| Opens | Number of email messages opened, including multiple opens, except Auto Opens. Learn more about tracking opens. |
| Open Rate | (Opens / Delivered) * 100% |
| Clicks | Count of total clicks; that is, clicks on all links, including multiple clicks on the same link(s). Unsubscribes do not register as Clicks. |
| Click-Through Rate | (Total Clicks / Delivered) * 100% Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a campaign's Click-Through Rate may be different from its Unsubscribe Rate. |
| Conversions | Number of conversion actions. Learn more about conversion tracking here. |
| Conversion Rate | (Conversions / Delivered) * 100% |
| Unsubscribes | Count of unsubscribes. Unsubscribes do not register as Clicks. Learn more about setting up the default unsubscribe action for campaigns. |
| Unsubscribe Rate | (Unsubscribes / Delivered) * 100% Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a campaign's Click-Through Rate may be different from its Unsubscribe Rate. Learn more about setting up the default unsubscribe action for campaigns. |
Multivariate Tests Chart
The Multivariate Tests table shows all tests that have been run for a campaign. To view tests for a specific campaign, click the campaign name.
Test Version Performance Table and Charts
The Test Version Performance table and charts show results of all tests of the campaign selected in the Multivariate Tests table.
