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E-Business Control Center
Introduction to the BEA E-Business Control Center
About the E-Business Control Center
About the E-Business Control Center Interface
What the E-Business Control Center Provides
WebLogic Personalization Server 4.0 Customers
Establishing Organizational Policies
WebLogic Personalization Server 4.0 Customers
Sample Applications and Product Tours
Using the E-Business Control Center
Starting the E-Business Control Center
Creating an Application Structure for E-Business Control Center Data
Directory Structure of an Application
Creating a Web Application Folder for an Enterprise Application
Creating a Web Application Folder for Portal
Changing the Default Connection Setting URIs
Adding Application Names to the Application Name Drop-Down List
Creating Files (Other than Webflow/Pipeline)
Creating Webflow/Pipeline Files
Working with E-Business Control Center Windows
Tips for Closing Windows and Tabs
Synchronizing Application Data
Building Conditions and Queries in the BEA E-Business Control Center
Listing of the Available Conditions
Important Note About Dates and Times
Using the Select Customer Segments Window
Using the Properties and Visitor Characteristics Windows
Using the Select Events Window
Using the Date/Time Entry Dialog Boxes
Using the Quantity Selector or Currency Selector Dialog Boxes
Using the Select Operator Dialog Box
Using the Select Product Categories/Items Windows
Using the Enter a Range Dialog Box
Describe Documents by Comparing the Property to a Value or Range of Values
Describe Documents by Comparing the Property with the Properties of Other Objects
Specify How to Handle Multiple Value Phrases and Descriptors
Adding Property Sets to Drop-Down Lists
System Attributes for Property Sets
Creating and Managing Property Sets
Property Sets Serve as Namespaces for Properties
Property Definition Attributes
Possible Combinations of Properties
Using the E-Business Control Center
Starting the Property Set Editors
Using the Property Set Editors
Property Values and Setting the Default Value
Properties with Boolean or a Single Value and Single Default
Properties with Multiple Values and Single, Multiple,
or All Defaults
Properties with Date and Time Values
Updating a Registered Custom Event
Using Customer Segments to Target High-Value Markets
Creating Customer Segments from Information Stored in Customer Profiles
Targeting Content to Online Customers
Displaying Personalized Content Within Promotional Campaigns
When and When Not to Use Segments
Retrieving Documents with Content Selectors
Describing Documents in Your Content Management System
Types of Queries That Ad Placeholders Run
Determining Which Ads Are Displayed
Determining Which Query Is Run
Determining Which Ad Is Chosen
Types of Documents That Ad Placeholders Display
Describing Ads in Your Content Management System
Specifying Display and Clickthrough Behavior
Alternatives to Ad Placeholders
Removing Queries from Placeholders
Defining Stand-Alone or Campaign Discounts
Using Discounts as Stand-Alone Discounts
Using Discounts in Promotional Campaigns
Defining a New Discount With the Discount Terms Wizard
Discount Types Available in the Discount Terms Wizard
Using the Discount Terms Wizard
Defining a New Discount With the Discount Editor
Specify General Discount Information
Establish the Discount Duration and Overall Limit
Saving, Finalizing, and Synchronizing a Discount
Requirements for Saving and Finalizing a Discount
Modifying an Existing Discount
Deactivating and Reactivating Discounts
A Simple Per Item Discount with a Limit
A Per Item Discount with a Minimum Purchase Requirement and Limit
Using Different Triggers and Targets
Discounting More Than One Target Item
Discounting an Exact Quantity of Target Items
Requiring More Than One Trigger Item
Requiring More Than One Trigger (Each with Alternatives), and Having Alternate Targets
Using Multiple Required Targets
Percentage Off Discounting of a Set of Items
Amount Off Discounting of a Set of Items
Fixed Price Discounting of a Set of Items
Using Multiple Trigger Sets, with Quantities of Target Items Greater Than One
Using Multiple Trigger Sets, with an Exact Quantity of Target Items
Roadmap for Creating Promotional Campaigns
Combining Campaigns with Discounts to Sell Products
Generating Revenue with Ad Clickthroughs
Notifying Employees of New Benefits
Designing Campaign Scenario Actions
Specifying General Campaign Information
Campaign Duration and End Criteria
Customer Segments in Scenario Actions
When and When Not to Use Segments
Usefulness of Chaining Segments
What if You Only Need to Target One Segment?
About Probability-Based Branching
Setting a Scenario to Run Just Once for a Visitor
Extending the Services That Support the E-Business Control Center
Deciding on Campaign and Scenario Scope
Creating and Managing Promotional Campaigns
Creating a New Promotional Campaign
Specifying General Campaign Information
Adding Scenarios to the Campaign
Adding Actions to Your Scenarios
Entering the Campaign Duration and End Criteria
Specifying Campaign End Criteria
Deactivating and Reactivating Campaigns
Reactivating Campaigns That Have Ended Because of Goals Being Met
Webflow Components and Concepts
Introduction to Webflow Components
Presentation and Processor Nodes
Input Processors and Pipelines
Chaining and Branching with Processor Nodes
Using Webflow Components in Your Web Pages
Using Webflow Components with Portals
Using the Webflow and Pipeline Editors
Starting the Webflow and Pipeline Editors
Important Notes About Using the Webflow and Pipeline Editors
Learning to Use the Webflow and Pipeline Editors
Webflow and Pipeline Editor Essentials
Pipelines Versus Pipeline Namespaces
Information Displayed in the Editors' Title Bars
Webflow and Pipeline Files in Your Content Management System
Webflow Component Representations
Understanding the Webflow and Pipeline Editor Palettes
Tools in the Webflow Editor Palette
Tools in the Pipeline Editor Palette
Understanding the Webflow and Pipeline Editor Toolbars
Organizing Webflow Components in an Editor Canvas
How to Select Webflow Components
How to Edit a Webflow Component's Name (Label)
How to Designate or Remove a Begin (Root) Node
How to Move a Webflow Component
How to Connect Nodes with Event or Exception Transitions
How to Reposition Connection Ports on a Node
How to Work with Elbows in Transitions
Using the Webflow and Pipeline Editor Toolbars
How to Print a Webflow Namespace or Pipeline
How to Delete Webflow Components
How to Use the Zoomed Overview
How to Snap Objects to the Grid
How to Enable and Disable Link Optimization
How to Show and Hide Exception Transitions
How to Validate the Selected Node
How to Set the Configuration Error Page Name
How to Use the Pipeline Component Editor
How To View Pipeline Component Details
How to Add Pipeline Components
How to Edit Pipeline Components
How to Delete Pipeline Components
How to Make the Pipeline Transactional
How to Include the Pipeline Session in a Transaction
Description of Webflow Component Properties
Modifying Component Property Values
Creating or Modifying a Webflow: Breadth-First Versus Depth-First
About the Webflow and Pipeline Editors' Validation Features
Validation Error Messages in a Properties Editor
Synchronizing Webflow Data for Your Application
Using the E-Business Control Center Portal Tool
Using the E-Business Control Center
E-Business Control Center Portal Concepts
Importing Data for a New Portal Web Application
Accessing the Entitlement Segment Definition Tool
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Copyright © 2001 BEA Systems, Inc. All rights reserved.
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