You can configure your application to send a storefront shopper to a particular URL when the shopper enters a particular search term. The URL can represent a static page in your application (such as an “About Us” page) or a specific search or navigation state. This type of configuration is known as a keyword redirect.

You can configure any number of search terms to redirect the shopper to a particular URL. For example, you can configure the search terms “delivery” and “shipping” to redirect shoppers to a URL such as http://shipping.acme.com.