Standard dimensions

A dimension is an attribute of your data being analyzed with the help of measures and segments, such as a campaign, a page, content group, device, location, and so on. Standard dimensions are preconfigured for use in reports and as a starting point for ad hoc exploration. You can also create your own dimensions.

Note: Standard dimensions cannot be edited or deleted.

You can add the following standard dimensions to your reports.

Dimension name Parameter
Browser Name ext.browser.name
Browser Version ext.browser.version
Campaign ID data.wt.mc_id
City ext.geo.city
Client IP data.client-ip
Content Group data.wt.cg_n
Content Sub Group data.wt.cg_s
Conversion Event data.wt.conv
Country ext.geo.country
Date datetime_utc
Date-Time datetime_utc
Day of Month datetime_utc
Day of Week datetime_utc
Device Name ext.device.mktn
Device Type ext.device.type
Domain data.domain
Entry Page data.wt.ti (entry) + data.page-uri (entry)
Exit Page data.wt.ti (exit) + data.page-uri (exit)
Hour of Day datetime_utc
Invoice data.wt.tx_i
Language data.wt.ul
Mobile App Name data.wt.a_nm
Mobile App Version data.wt.av
Mobile Carrier data.wt.a_dc
Mobile Event Type data.wt.sys
Mobile Screen data.page-uri
Mobile SDK Build data.wt.sdk_v
Month datetime_utc
Network Type ext.net.type
New Returning User user_type
Next Page data.wt.ti + data.wt.es
Onsite Search Phrase data.wt_oss
Operating System Name ext.os.name
Operating System Version ext_device_osver
Organization ext.net.org
Page data.wt.ti + data.wt.es
Page Title data.wt.ti
Page URI data.page-uri
Previous Page data.wt.ti + data.wt.es
Product SKU data.wt.pn_sku
Referrer data.referrer
Referring Domain data.referrer-domain
Referring URI aftereffect-path
Region ext.geo.region
Scenario Name data.wt.si_n
Scenario Step Name data.wt.si_p
Scenario Step Number data.wt.si_x
Search Engine ext.search.engine
Search Phrase ext.search.phrase
Traffic Source Name ext.source.name
Traffic Source Type ext.source.type
Transaction Event data.wt.tx_e

Learn more

Dimensions

Adding dimensions to a report

dimensions, query parameters