The Commerce Reference Application is a fictional Internet commerce site. This store, Pioneer Cycling, offers a full set of commerce features demonstrating how the ACC offers easy catalog management, merchandising, profiling, content targeting, pricing, promotions, and analysis.
In the Pioneer Cycling store, we created a catalog of bicycles and bike accessories to demonstrate ways to use the core features found in ATG Consumer Commerce and to suggest many ways to build and analyze effective e-commerce scenarios with ATG Relationship Management Platform. The application also incorporates ATG Relationship Management Platform comprehensive personalization functionality, which customizes many of the site’s features according to a customer’s tastes and maintains a complete profile for each user.
We designed the Pioneer Cycling Store to allow visitors to explore the site without registering. However, visitors are encouraged to register, which gives us greater access to their personal information and gives them a personalized shopping experience.
The Pioneer Cycling Store:
Maintains multiple shopping carts for registered users and guests through the use of wish lists.
Maintains a profile for each of its users containing account information, including a record of all orders. Users can edit some aspects of their own profiles.
Creates a customized page for each registered user. This page provides access to an address book, saved credit cards, express checkout settings, recently visited items and searches, wish lists, a shopping profile, recent purchases, and full order history.
Delivers targeted promotions and discounts to the user throughout the store.
Offers claimable coupons, gift certificates, and a gift registry.
Provides basic, comprehensive, and express checkout processes. The comprehensive checkout supports customer registration and multiple shipping addresses. The express checkout streamlines the checkout process by using predefined shipping and billing information.
Searches for products and categories by name, keywords, manufacturer, or part number.
Allows users to compare similar products side by side.
Allows users to filter product categories to only show certain types of products.
Provides a historical navigation feature to help customers maintain their place while shopping.
Cross-sells related products, and suggests replacements for out-of-stock SKUs.
Displays content and prices for three locales: English, French, and Japanese
