A promotion is basically a pricing model with a piece of media. It consists of a condition, a discount, and the entity being discounted.
Conditions for discounts could include: | Types of Discounts | Entities Discounted |
|---|---|---|
attributes of the product the whole order person purchasing time of day | percentage off fixed price off fixed price | individual products whole orders shipping tax |
We used the following types of promotions in the Pioneer Cycling site:
Percentage amount off a particular product
Percentage amount off a whole order
Specific amount off a particular product
Specific amount off a whole order
Specific amount or percentage off a product based on an attribute
Free product or free order (100% off or fixed price = 0)
Discount a product in an certain category
Discount an item or order based upon order attributes (such as number of items in an order or total price of an order)
Some examples of the discounts we used in the Pioneer Cycling store are:
“Always <> Apply discount to all items”
“When Order’s priceInfo’s amount is greater than 80 <> Apply discount to: Order Total”
“When Order contains at least 3 ( product in category named Helmets ) <> Apply discount to: up to 1 ( product in category named Helmets )”
Pioneer Cycling Promotions
We created the following promotions for the Pioneer Cycling store.
$20 off an order over $80 – coupon (used for coupon COUP1234.)
$5 off sixth part
10 Francs off sixth part
10% off everything in the store
20% off order
25% off BMX bikes
25% off Helmet with purchase of bike
30% off Helmet with purchase of bike
40% off Helmet with purchase of bike
5% off everything in the store
5% off everything in the store – coupon (Used for coupon COUP1000)
50 Yen off sixth part
Buy 2 helmets get 1 free
Buy 2 lights get 1 free
Free shipping for orders over $400
Free water bottle with jersey
