We used the ACC to set up and manage the store catalog. Some of these tasks included:
Managing the catalog hierarchy
Specifying category, product, and SKU attributes
Creating promotions
We customized and extended the standard ATG Consumer Commerce catalog to create the Pioneer Cycling catalog. For more information, see the Using and Extending the Standard Catalog chapter in the ATG Commerce Programming Guide.
In the ACC, you can see the catalog hierarchy by selecting Catalog Management > Product Catalog. Each category has subcategories and products. When you look at a category, you can see its attributes, images, and template. Products provide access to individual SKUs.
The Pioneer Cycling catalog hierarchy in the ACC
We chose product attributes to enable features in the store such as filtering, comparing, searching, and navigation. Also, we can track these attributes when users browse or purchase products and better understand customer behavior. We can use that information later to target promotions and featured products to users.
You can also browse items by selecting Catalog Management > Catalog Elements. This view allows you to see items by type, such as Category, Product, or SKU. You can also use the query editor to narrow the list of items to find an exact item more easily. For example, as shown in the screenshot below, you could search for all the categories that begin with the letter A.
Searching for categories using the Catalog Management > Catalog Elements section of the ACC.
You can select Pricing > Promotions to view all the discounts available to customers in the store. Typically, scenarios are developed to deliver these discounts to the right customers at the right time. Some examples of promotions are “10% off everything in the store” or “Free water bottle, with purchase of Jersey.”
“Free water bottle with jersey” promotion
