In this scenario, marketers are testing the effectiveness of three different promotional media items. When a customer views a bike product page, one of three different media items (Helmets Safety First, Helmets Keep Cool, or Helmets Attractive) is put into the MediaSlot. When the customer goes to a page with MediaSlot, such as the bike category page (category_all_bikes.jsp), the media item in the slot is displayed. An audit trail then tracks and records when customers view and/or order any helmets after being shown each specific media item.
