The intended audience for this document spans multiple roles within your organization. Setting up the offer management features in ATG Service applications takes some careful coordination on your part. The creation of content, renderers, slots, scenarios, and panel configuration all needs to be orchestrated to achieve the desired affect. Each part of the offer management process may very well be performed by the same person in your organization, or it may be that each element is created by a different person with different skills. Therefore, this document is intended for all of the following roles:
content creators (graphical designers working with marketers or merchandisers)
developers or administrators who use the ACC to create slots and scenarios or author JSP renderers
marketers or business users who are driving the overall creation of the content targeting, promotions, and making decisions on who has access to content
Throughout the document the term Agent represents the internal-user of the application and Customer indicates the end customer with whom the agent is working.
