Welcome to Oracle Unity

Learn more by watching the video!

Create a single, dynamic view of each customer in real time. With built-in AI and machine learning, Unity brings data together from all sources, applies intelligence, and activates insights to improve the B2B and B2C customer experience across marketing, sales, service, and commerce. Oracle Unity is a Customer Data Platform (CDP) that provides customer intelligence.

Understanding Oracle Unity

Manage and enrich data

Bring all of your customer data into one place and use Oracle Unity's data management capabilities to review, manage, and update your data model. Create data objects and attributes as needed to suit the needs of your organization’s data.

Import and export data

Create ingest jobs, export jobs, and campaigns to send data into and out of Oracle Unity.

Create and maintain a master customer list

Oracle Unity will perform regularly scheduled tasks to complete ID resolution (deduplication, merge, and promotion of customer records). This allows Oracle Unity to aggregate data from multiple data points and create your organization's master list of customers.

Create customer profiles

With the Customer 360 system job, create customer profiles by matching attribute data to corresponding unique customer ID records. This system job helps your organization by searching and organizing your records to get a full 360 degree view of your customers.

Explore and segment customers

The Oracle Unity segmentation canvas comes with a full set of tools to target your customers for campaigns and the ability to personalize those campaign messages. Get segment counts instantly, and adjust your segments to balance reach and impact. To use your segments for targeting in campaigns and marketing programs, export your segments to your marketing orchestration tool, such as Oracle Responsys or Oracle Eloqua.

Analyze campaign performance

The analytics dashboard lets you leverage Oracle Unity’s unified data to gain insights into your customers and act on those insights. You can also track the performance of both active recurring and one-time campaigns based on a wide range of campaign metrics.

Import data into the Oracle Unity Data Warehouse in near real-time

You have the option of using the Oracle Unity Near real-time API to import time-sensitive data directly into the data warehouse. For example, you may want to use the Near real-time API to import data in near real-time related to website visitor data. This API allows you to query imported data quickly since you don't need to wait for the Data warehouse job to run and complete. Data is ingested and persisted in the data warehouse in a single operation. Learn more about the Near real-time API from the Oracle Unity Developer Help Center.

How to get started with Oracle Unity

Your organization's data engineers and marketers can do the following to get started with Oracle Unity:

• Analyze the default Oracle Unity data model and determine how you want to customize it for your organization's needs.
  • Managing the Oracle Unity data model
  • Data objects
  • Attributes
• Analyze master entities and the rules used to create them.
  • Master entities
  • Deduplication rules
  • Promotion rules
• Transfer data into and out of Oracle Unity.
  • Creating ingest jobs
  • Creating export jobs
  • Creating campaigns
• Create segments from your organization's customer records.
  • Segmentation
  • Creating segments
  • Campaign personalization
• Import your analytics data, build an analytics dashboard, and keep track of your campaign performance.
  • Analytics playbook
  • Analytics
  • Dashboard widgets
  • Managing dashboard widgets
  • Campaign performance
  • Campaign analysis
  • Next best recommendations

The pathway to customer intelligence through Oracle Unity

Enabling an open framework allows Oracle Unity to deliver customer intelligence solutions that span across the Oracle ecosystem.

Your organization can explore the following to get started.

Note: To learn more about integrating with other Oracle products, contact Oracle Support.

Oracle Unity Enterprise Customer Data Platform (CDP)

• Real-Time Behavioral Intelligence (Oracle Infinity): Unlock real-time digital behavior collection and analysis. Learn more about Integrating Oracle Unity with Oracle Infinity.

• Real-Time Behavioral Engagement (Oracle Maxymiser): Optimize, test, and learn by engaging with customers in real-time.

• Profile Service (Oracle Unity): Enable master customer and master account profiles across the Oracle ecosystem.

• Adtech Service (Oracle Data Management Platform): Deliver connected experiences to advertising technology channels

Oracle Marketing

• Loyalty (Oracle CrowdTwist): Drive loyalty programs for maximum engagement. Learn more about Integrating with Oracle CrowdTwist.

• B2C Orchestration (Oracle Responsys): Speak to your customers wherever they are. Learn more about Integrating Oracle Unity with Oracle Responsys.

• B2B Orchestration (Oracle Eloqua): Deliver relevant messages to accounts or account profiles. Learn more about Integrating Oracle Unity with Oracle Eloqua.

• Content Experience (Oracle Content and Experience): Amplify relevant content and reduce distribution friction.

Oracle CX Apps

• Sales Cloud (Oracle Sales Cloud): Increase the potential to drive additional sales activity.

• Commerce Cloud (Oracle CX Commerce): Strengthen customer buying processes.

• Service Cloud (Oracle Service Cloud): Facilitate reliable customer service.

Oracle Cloud

• Integration Cloud: Seamlessly integrate with available connectors.

• Analytics Cloud (Oracle Analytics Cloud): Understand your data through customizable visualizations.

Learn more

Using data in Oracle Unity

Managing the Oracle Unity data model

Master entities

Segmentation

Analytics

Oracle Unity, get started with Oracle Unity, getting started, Audience Segmentation