Campaign – Setting Defaults and Variables

Important: Effective June 2024, Responsys will not support Classic Campaign functionality. After the effective date, Campaign Designer will be the only Responsys tool for creating and sending targeted and personalized campaigns. Learn more about the Campaign Designer.

In this step, you specify default values for text replacement fields to the campaign message. The default values are used when the corresponding fields are empty for a particular record in the list. For example... If your message includes the FirstName replacement field, you can enter the following values: Name=FirstName, Value=Friend. Now, when $FirstName$ is used as a replacement field, it will be replaced by Friend for any recipient whose first name is absent from the list or supplemental data sources.

To specify default values for text replacement fields:

1. Click the text replacement fields link to display existing text replacement fields in the message.
2. To add new fields, type a name in the Name field.

   Tip: To add empty fields, click More fields.

3. In the Value field of each field, type the default value for that field.

Next steps:

• To check for errors in this step, click Save then click .

The Errors window opens, showing errors in each step. To close the Errors window, click .

• To continue to the next step, reviewing the Campaign Dashboard, click Save & next.

Learn more

• Campaign – Defining General Campaign Characteristics
• Campaign – Selecting Recipients
• Campaign – Selecting Proof and Seed Lists
• Campaign – Selecting Additional Data Sources
• Campaign – Setting Up Message Content
• Campaign – Selecting Dynamic Content
• Campaign – Enabling External Tracking
• Campaign – Setting Up Link Tracking
• Campaign – Selecting Attachments
• Campaign – Reviewing the Campaign Dashboard
• Campaign – Previewing Documents and Forms
• Campaign – Testing Links
• Campaign – Running Deliverability Tests
• Campaign – Verifying Campaign Options
• Campaign – Sending a Proof Test
• Campaign – Launching a Campaign
• Campaign Dashboard
• Campaign Wizard Overview