On the Catalog tab, click the Manage Catalog button and select Product Types.

Click New Custom Type.

Enter a name for the new product type and click Save.

You can now add type properties and variant properties to the new product type.

On the product type’s Type Properties tab, click Add Property.

Select a property type and enter values to define it.

The property type you select controls the type of editor merchandisers see when they create products using this new type. For more information, see Property types.

Click Save.

Repeat steps 1 through 3 for each new property you want to add to the product type. When you are finished, click Done.

On the product type’s Variant Properties tab, click Add Property.

Enter a name, ID, and values for the property. Press the ENTER key after you type each property value.

For example, to add color variants to a property type, you could enter the following:

Name: Color

ID: color

Values: Poppy, Navy, Charcoal, White

Tip: You can drag values to reorder them. The order values appear in here is their default order on the product detail page on your store, though you can change the order for individual products. See Sort variant values on the product details page for more information.

Click Save.

Repeat steps 1 through 3 for each new variant property you want to add. When you are finished, click Done.

On the product type’s Variant Properties tab, click Edit for the property you want to use.

Under display properties, select Allow product images at variant property value level.

This allows you to assign a different image to each of the variant’s values.

If you also want to display images for each value separately on collections pages, select Display product entries in product listing by these property values.

Important: Once you save these options, you cannot change them.

Click Save.