A way to create and manage a list of products they are considering buying. Included is the ability to save items in wish lists and purchase easily from them later.

The ability to create and manage multiple wish lists so shoppers can better organize items they may want to purchase.

The ability to share their wish lists.

The opportunity for shoppers to add comments to items in their wish lists.

A social experience where shoppers can receive feedback and suggestions from friends and family members they invite to their wish lists.

Email notifications for key wish list-related activities.

Create wish lists with personalized names; the wish lists can be private, group, or shared. For more information, see the Understand private, group, and shared wish list privacy settings section.

View up-to-date availability, price, and associated offers for the products included in a wish list.

Use an Add to Wish List button or selector on a product details page to choose which wish list to add the product to; at this point, a new wish list can also be created.

Add a product from a wish list to a shopping cart for purchase.

Edit and delete owned wish lists.

Edit and delete owner or poster’s wish list comments.

Set the priority and quantity for each product in a wish list.

Invite friends to be a part of a wish list to encourage collaboration and feedback, and the sharing of products and gift ideas.

Include member comment replies.

Move product posts from one wish list to another.

Share wish list product links via Facebook, Twitter, and email. For more information, see the Enable wish list email settings section.

Subscribe or unsubscribe from wish list email notification in his or her Storefront My Account settings.

Add and change wish list owner profile pictures; the pictures are visible next to comments made by the owner or member.