Designing Campaigns and Packages

Designing campaigns and packages can be simple or challenging. Factors that will influence the complexity of the design process include:

• Whether the type of goods and services marketed to your customers / prospects differs depending on some trait of the customer or the region in which they are located. For example,
• Whether your company offers many different types of goods and services.
• Whether your rates have charges / discounts that are only applied to some customers. For example, you might have discounts that are applied if the customer is a senior citizen or an employee.
• Which of the Supported Business Processes you implement.

The topics that follow provide a structured approach to design your campaigns and packages.

Related Topics:

Parent Topic: Sales & Marketing