The Personalization module provides features that are specifically designed to support Web site personalization, which is the process of displaying different content to each site visitor depending on his or her preferences and requirements. In order to create and maintain a personalized Web site, you must make a series of decisions about your site visitors and the content you want to show them; for example, how do you want to segment your site visitors? Do you want to show specific content to different age groups? Do you plan to use a site visitor’s income bracket to determine what to show her? And what content, specifically, do you want to show to each group of people?
Once you have planned your approach to the relationship between site visitors and content, you use the ATG Control Center to do the following:
Create profile groups
Group similar content items together
Match content groups to profile groups
Determine the visitor behavior that you will track and use to update profiles
For an overview of these tasks, see Overview: Creating a Personalized Web Site.
