The Exit Campaign action is used to remove a customer from a campaign after he or she has completed a given stage. Although this action is not required, adding it to certain types of campaign is strongly recommended to prevent undesirable results. Consider the following example: you set up a campaign that wait for a registered customers to log in and then sends them an e-mail containing a promotional discount. You intend the e-mail to be sent once only to each qualifying customer. However, unless you add an Exit Campaign action, customers will receive the discount e-mail every time they log in during the period for which the campaign is active. Adding an Exit Campaign action ensures that ATG Outreach does not continue to wait for the customer response after it has occurred once.
Add the Exit Campaign action whenever you need to prevent a customer from repeating a stage in a campaign by triggering an event multiple times.
The action can similarly be used to stop showing slot content to customers in a given stage. When participants reach the Exit Campaign action, any slot content being shown to them as a result of the campaign is removed.
To create a new Exit Campaign action, complete the following steps:
Select Exit Campaign from the New Action list, and click Add New Action.
Name (required). Used by ATG Outreach only and not visible to customers. Defaults to New Exit Campaign. For reporting purposes, make sure the name of each action is unique within a campaign.
Description (optional).
Segments: One or more groups of customers that you want this action to apply to. For the Exit Campaign action, you would in most cases not need to supply additional segments here; you would just use the inherited segments so that all customers who reach this stage in the campaign are removed. For more information, see Adding Segments.
