The Campaign Revenue report is available if your ATG product suite includes ATG Commerce. After you select the Campaign Revenue option in the Reporting Center, you can specify the time period for which you want to view this report data. The report includes any campaign that exists in your system during that time period.
Note: The report shows data from 12:00 AM GMT on the start date to 11:59 PM GMT on the end date. Depending on your location, you may have to take the time difference into account when you view the report data.
The report provides the following information for each campaign:
Number of participants. For campaigns that are initiated by actions (for example, a Send E-Mail action), this value represents the segment count at the beginning of the campaign. For event-driven campaigns (for example, a campaign that is started when a user registers or visits a given page), the value represents the number of people who triggered that initial event during the time frame specified for this report.
Number of orders submitted by those participants. Any order placed by the participants in this time frame is included.
Number of participants who have submitted orders.
Conversion rate (the number of participants submitting orders divided by the total number of participants).
Total revenue from participant orders. Any revenue generated by these participants during the reporting time frame is attributed to this campaign. For example, if a user called Bill is a participant in this campaign, and he buys $200 worth of items during the reporting time frame, that revenue is assumed to be the result of this campaign and is included in this number. If Bill also participates in another campaign, the revenue is counted for that campaign as well. This behavior means that the total reported revenue for all campaigns will exceed the actual amount.
After a campaign ends, any revenue generated by its participants is not added to the total in this column.
Average value of participant orders (the total revenue from all participants divided by the number of orders submitted).
