ATG Campaign Optimizer lets you present different web site content to different customers simultaneously and measure the resulting purchasing behavior. The tool can help increase revenue by allowing you to make better decisions about site content and provide the most compelling customer experience.

Use ATG Campaign Optimizer to test promotions, products, pages, and page layout. Because you can compare different site designs at the same time, the influence of fluctuating elements such as the season, traffic changes, and current events on test results is eliminated. In addition, you can test the new content without having to make changes to the pages that already exist on the web site.