Projects represent business activities that involve several tasks that can be completed over a period of time by one or more people. Each project is associated with an underlying workflow, which controls the lifecycle of the project, determining the number of tasks it has and the order in which they should be completed. ATG Campaign Optimizer has one project type: a test, which contains one or more tests.

Projects allow you to share the work of creating and analyzing tests with other people in your organization; for example one person can be assigned the task of creating a test, and a second person can be assigned the task of approving the test and deploying it to the production server. For more information, see Using ATG Campaign Optimizer Projects.