You can test the best location on a Web page for pricing, promotions, products, creative, content, and features such as search.

For example, a merchandiser wants to know whether the conversion rate will increase for high price point items if the Price Block is moved below the Product Description. He asks the page designers to create a new version of the Product Detail Page template in which the price block appears below the description.

The merchandiser sets up a test to determine which template performs better. The new template is used for all Armoires and Couches, but the old template is used for all other types of product. The user sets up the test so that 50% of the site’s visitors will see the new template in those two categories and 50% will see the old template. He sets the test to run for seven days.

SeeTesting Product Templates for details on setting up this type of test.