You can test multiple promotions to see which will deliver the best click-through to conversion.

For example, a marketing manager is planning a large promotion for the Back-to-School season. She has to choose between a “$10 off any order over $100” and a “$20 off any order over $200” offer. She decides to run a one week test on the web sites to see which offer is more profitable.

She wants to measure four test groups: The first is a group that will receive the Purple Ad and the $10 off promotion, the second will receive the Blue Ad and the $10 off promotion, the third will see the Purple Ad and the $20 off promotion, and the fourth will see the Blue Ad and the $20 off promotion. The control group will receive no ad and no promotion.

She sets up a seven-day test during which each group receives 20% of the traffic and the control group receives the remaining 20%. She picks her promotions and images from a list of promotions and a list of content pieces.

See Testing Promotions and Testing Repository Content for details on setting up this type of test.