Customizing Metrics for ATG Campaign Optimizer Tests

ATG Campaign Optimizer allows you to set up tests that capture information about the following activities:

These tests gather information into reporting statistics used to judge the efficacy of your site design as compared to alternative designs. For a complete listing of the kinds of tests you can create with ATG Campaign Optimizer, see ATG Campaign Optimizer Use Cases.

You may want to create tests that evaluate other parts of your site or different user experiences. For example, you might want to determine the number of transient users who view an advertisement and register for the site as compared to transient users who don’t view the advertisement. Any part of your site can be incorporated into a ATG Campaign Optimizer test as long as you design resources to collect metrics about it. A metric is a statistic produced by a test that appears in the ATG Campaign Optimizer reporting Results tab.

This chapter describes to site administrators how to create custom metrics for new or existing tests. Business users should decide the metrics that they want to see in reports and site administrators should use this chapter to learn how to implement them.

When you are adding metrics, you need to do the following in this order:

  1. Create or modify your metric as described in this chapter. See Metrics Checklist for a specific outline of the tasks you need to complete.

  2. Re-assemble an application that includes the reporting, management, and runtime modules in order to make your custom metric available. Deploy the application, then start it.

  3. As you would with any test, create a test, preview it and deploy it. See Creating a New Test and Previewing Tests.