Multisite rules provide different ways to achieve targeting goals. This section describes two configurations to illustrate basic multisite rule interactions.
Example 1: LatestGear Sports
LatestGear Sports maintains three sites that sell specialty sporting gear:
Site A: LatestGear - Golfing
Site B: LatestGear - Kayaking
Site C: LatestGear - Skiing
LatestGear Sports wants shoppers who live in selected states in the U.S.A. to see gear for sports that are popular in those states, no matter what site these shoppers visit. The display of these items depends upon the site of the current visit and the shopper’s address.
The configuration for this example includes one user segment, one content group, and two targeters. The definition of the user segment and the content of the content group are dynamic; both depend on the execution site. When the rules for these items are configured as shown below, this is the result:
On site A, all shoppers see all the golfing items on site A. Shoppers who live in Maine, New Hampshire, or Vermont also see kayaking and skiing items from sites B and C, as defined by the content group SelectedGear.
On site B, all shoppers see all the kayaking items on site B. Shoppers who live in Florida or California also see golfing items from site A, as defined by the content group SelectedGear.
On site C, all shoppers see all the skiing items on site C. Shoppers who live in Florida or California also see golfing items from site A, as defined by the content group SelectedGear.
The configuration for Example 1 includes:
User segment: SpecialAddresses; the definition depends on the execution site.
Default Rule: Include people whose home address is in Maine or New Hampshire or Vermont. This rule executes only on site A, because a site override rule exists for sites B and C.
Site Override Rule 1: Include people whose home address is in California or Florida. This rule executes on Sites B and C.
Rules for user segment SpecialAddresses
Content group: SelectedGear; the definition depends on the execution site.
Default Rule: Include skiing and kayaking items from sites B and C catalog folders. This rule executes only on site A, because a site override rule exists for sites B and C.
Site Override Rule 1: Include golfing items from site A catalog folders. This rule executes on sites B and C.
Rules for content group SelectedGear
Targeter: ShowAllGear
Default rule: Show All Items to Everyone Always. This rule executes on any current site (A, B, or C), because no override rules exist. The unused site filter (As Seen On) defaults to Current Site.
Default rule set for targeter ShowAllGear
Targeter: ShowSelectedGear
Default Rule Set: Show items in group SelectedGear to people in group SpecialAddresses. This rule executes on any current site (A, B, or C), because no override rules exist. However, the behavior is not the same on all sites, because the items in the content group SelectedGear and the members of SpecialAddresses are site-dependent. The As Seen On site specifications in the content group Selected Gear override the As Seen On default value in the targeter, which is Current Site.
Default rule set for targeter ShowSelectedGear
Example 2: LatestWear Women’s and Men’s Apparel
LatestWear Women’s and Men’s Apparel supports two sites:
Site A: TrendyDiscounts
Site B: ExecutiveTrends
LatestWear wants younger shoppers to see only items that are styled to appeal to a younger age group. Each site has a different age range that qualifies as “young.”
The configuration for this example includes one user segment, one content group, and two targeters. The definition of the user segment and the content of the content group are dynamic; both depend on the execution site. When the rules for these items are configured as shown below, this is the result:
On site A, shoppers whose ages are 20-30 see only targeted items from site A. Shoppers whose age is not in the range 20-30 see all items on site A.
On site B, shoppers whose age is 25-40 see only targeted items from site B. Shoppers whose age is not in the range 25-40 see all items on site B.
The configuration for Example 2 includes:
User segment: YoungShoppers; the definition depends on the execution site.
Default Rule: Include People whose age is 20-30. This rule executes only on site A, because an override rule exists for site B.
Override Rule 1: Include People whose age is 25-40. This rule executes on site B.
Default rule for user segment YoungShoppers
Content group: YoungWear; the content depends on the execution site.
Default Rule: Include items As Seen On Current Site whose Default description contains “young.” This rule executes on site A or B, because no override rule exists.
Default rule for content group YoungWear
Targeter: ShowStandard
Default Rule Set: Show all items to people not in group YoungShoppers.
This rule executes on site A or B, because no override rule exists.
Default rule set for targeter ShowStandard
Targeter: ShowYoungWear
Default rule: Show items in content group YoungWear to people in user segment YoungShoppers. This rule executes on site A or B because no override rule exists. The items in YoungWear and the members of YoungShoppers are site-dependent.
Default rule set for targeter ShowYoungWear
