Before creating content assets and folders, consider how you want to organize them. For example, you can organize them by subject matter or asset type. You can create content folders at the top level of Content or inside another content folder.
To create a new content folder, complete the following steps:
In the Browse panel, navigate to Content or another content folder.
Note: You can also create a folder from the Find panel when Content is selected in the Look in dropdown menu.
Click the Create button in the toolbar and select Content Folder.
Fill in the property fields in the Details pane. Only the Name field is required.
Click Create.
If you create the folder from the Find panel and do not specify a Parent Folders property on the General tab in the folder’s Details pane, Merchandising creates the new folder at the top level.