This manual is designed for people whose job responsibilities include a range of planning activities that define the business strategies for their Web site. It describes how to use the Oracle Commerce Platform to perform typical tasks such as segmenting site visitors into target groups, deciding what Web site content to display to whom, and creating promotional campaigns. It also describes how to create business reports that can be used to analyze site and customer data.
This manual provides the following:
A high-level description of the personalization tools included with the Oracle Commerce Platform and ways to use them to create a personalized Web site.
Information on who does what in the process of designing and maintaining a Web site. Specifically, the manual shows what you do in relation to what the application developer or the page developer does. This information helps you identify and understand your own tasks and also helps you discuss your plans with other team members.
Detailed procedures and examples that show you how to perform each task.
