The Scenarios module extends the functionality of the Personalization module, providing a set of advanced targeting features that companies can use to plan and manage long term personalization and customer relationships. Principally, you can use the Scenarios module to do the following:
Create scenarios, which are event-driven campaigns designed to manage interactions between site visitors and content over a long period of time.
Analyze Web site and visitor data through powerful reporting features, and then use that data to refine the content that you show your visitors.
As a business user, therefore, your tasks with the Scenarios module include the following:
Planning, creating, and maintaining scenarios
Creating Web site reports and analyzing results
