All keyword redirects that you add have a match mode of Exact.
On the Search page, click Keyword Redirects.
Check to see if the keyword has already been entered. If a keyword has multiple entries with different redirect URLs, you might get unexpected results.
Click New Entry.
In the Keyword field, enter the term to be redirected to a page.
In the Redirect field, enter the absolute or relative URL for the page to which you want the shopper to be redirected. The entry must begin with “http://”, “https://”, or a forward slash (/).
Click Create.
Verify the redirect URL by clicking the redirect icon next to the URL.
The URL displays the redirect page in a new tab or window.
