When you create promotions from scratch, you are required to provide values to three properties, which are the only three described in the procedure below. Keep in mind that a promotion is not functional unless you supply additional property values as described below.
To create a promotion:
In the Promotions view of the Browse tab, click Create New and, from the dropdown list that displays, select type of promotion you want to create. To learn how to access this view, see Locating Assets. Promotion types include:
Type of Promotion
Description
Item Discount - Percent off
A specific percentage off the regular price of any item or one in particular. For example, you could offer any UltraLight T-Bike for 10% off the regular price.
Item Discount - Amount off
A specific amount off the regular price of any product or one in particular. For example, you could offer any UltraLight T-Bike for $100 off the regular price.
Item Discount - Fixed price
A specific product for a fixed price. For example, you could offer any UltraLight T-Bike for $500. Another example would be a “buy one item, get a special price on another” discount; for example you could offer a price of $5 for any helmet to any visitor who buys a bike.
Shipping Discount - Percent off
A specific percentage off the price of shipping. For example, you could offer a 50% discount on your regular shipping charges to anyone who buys any three items.
Shipping Discount - Amount off
A specific amount off the price of shipping. For example, you could offer $5 off the regular shipping charges for any order over $200.
Shipping Discount - Fixed price
Shipping for a specific amount. For example, you could offer free shipping to visitors who buy any bike today.
Order Discount - Percent off
A specific percentage off the total order. For example, you could offer a 10% discount off the total cost of an order.
Order Discount - Amount off
A specific amount off the total order. For example, you could offer a $50 coupon (“Use this coupon by August 31st and get $50 dollars off your total order.”). Another example would be a discount of $20 on any order over $100.
Order Discount - Fixed price
The visitor pays a fixed price for his or her order. For example, you could offer any product for $50 only.
The Details pane displays empty text boxes you will fill with information about the promotion.
In the Name text box, provide a unique name for the promotion.(Required)
Depending on the type of promotion, you’ll see a text box called Discount amount, Discount percentage, or Discount price. Enter a value for this property, excluding symbols, such as a currency or percent sign. (Required)
In the Order of Applications text box in the Usage Limits tab, enter the order in which this promotion should be applied if a visitor qualifies for multiple promotions. The default value is 1, the highest priority. For more information, see Order of Applications table entry in the Updating Other Promotions Properties section.
Click Create.
The promotion displays in the list of promotions, which is sorted alphabetically. The Details pane displays the following tabs:
The General tab holds general information about the promotion.
The Distribution tab holds information about Closeness Qualifiers and how promotions are applied.
The Conditions tab holds information about the circumstances in which the promotion is offered
The Usage Limits tab contains information about how the promotions can be used.
The Media tab holds tools for associating media to the promotion.
Once you’ve created a promotion, you need to set its other property values so that it provides the appropriate discount and is available to customers. See Defining Promotions for instructions.
About Promotions
In order to use a promotion on your site, you need to create it, then perform several other tasks. Here’s the overview of the entire process:
Create the promotion. If you are creating the promotion from scratch, refer to Creating Promotions. Otherwise, refer to Creating Assets Based on Existing Assets.
Set up the promotion so that it applies in the appropriate circumstances, and associate the relevant media asset to it. See Defining Promotions.
Design how the promotion looks. You may store the promotion as text in a media-internal-text asset or as an image in a media-internal-binary asset. See Creating Media Assets and Folders.
Decide how visitors will receive the promotion:
It will display on your web site to all visitors. See the Implementing Promotions chapter of the ATG Commerce Guide to Setting Up a Store.
It will display on your web site only to the visitors who qualify for it. Follow instructions in the Specifying the People Who Receive the Promotion section of the Creating a Promotion chapter of the ATG Commerce Guide to Setting Up a Store to learn how to create the scenario. Then, implement the scenario in a JSP as described in the Serving Targeted Content with ATG Servlet Beans chapter of the ATG Page Developer's Guide.
It will be advertised in an email sent to the visitors who qualify for it. Follow instructions in the Specifying the People Who Receive the Promotion section of the Creating a Promotion chapter of the ATG Commerce Guide to Setting Up a Store to learn how to create the scenario.
