This chapter describes the SEO
plugin and its configuration. The SEO
plugin encapsulates Commerce Store Accelerator’s approach to search engine optimization (SEO). SEO makes pages more accessible to search bots (also known as web spiders or crawlers), the scripts used by Internet search engines to crawl the Web to find pages for indexing. The goal of SEO is to increase the ranking of the indexed pages in search results. This chapter includes the following sections: